Case studies

1 Only One Captain Morgan by RPM for Diageo
2 Integrated marketing by SPF15 for Superdrug
3 Integrated marketing at Kelloggs: ‘Wake up to Breakfast’
4 Integrated marketing at Nissan
5 Relish Rewards by TLC Marketing for Pallas Foods
6 B2B individual target promotion Be Brilliant! by S.A. for O2/Telefonika
7 Listerine’s whiter-than-white mailing to dentists
8 Unilever Pot Noodle Spinning Fork
9 Orchard Thieves launch by guns or knives for Heineken Ireland
10 Mazda’s Operation Renesis: Can you handle it?
11 Metropolitan Police target gun crime
12 Osram
13 Sheraton Securities
14 Ramada
15 Cherry Blossom
16 Shell’s ‘Make Money’
17 Eversheds
18 Rover Group
19 Giant Chip Fork by TLC Marketing for TLC Marketing
20 Butterkist
21 McCain
22 Carban Marketing for Discovery Foods
23 PIMS-SCA ‘£25,000 Santa Search Winner’
24 Kerrygold win a bag instantly
25 New Zealand Herald $25 camera offer
26 Golden Wonder ‘Crack the keycode’
27 The Art of Breakfast by Bray Leino Limited for Tefal
28 Discomfort Future by Sense London for The Economist
29 Cornetto Beyond the Screen by ID for Unilever
30 The Ad that Ran by Geometry Global for Intersport
31 CheltenHAM Festival of Micropig Racing by Space for Gala Coral Group
32 Unilever Peperami ‘Fanimal’
33 The Sony: Everyday Extraordinary by Haygarth for Sony Corporation
34 Anchor Baking Kits for Schools by whynot! for Arla Foods
35 Clarins Urban Oasis by Haygarth for Clarins UK
36 The Prism Store Launches by Pretty Green for PANDORA
37 Lucozade Sport – Bringing the World Cup Home by TRO for Suntory Limited
38 Dave’s Man Chair by Mediator for Burton
39 Launch of Breakfast Show by Mediator for Classic FM Global Radio
40 Off Guard gigs for Right Guard Henkel
41 MasterCard World Cup on-trade activity by Arc Worldwide
42 Agency Triangle Communications for Maxwell House
43 Agency Promotional Campaigns Group for Bovril
44 Schoolbags by Promotional Campaigns Group for Sainsbury’s
45 Rural Retreats by Small Budget Campaigns for Scrumpy Jack
46 Free Hotel Break by TLC Marketing for Continental
47 Tango
48 The Sun156
49 Passport to the Millennium
50 Hoover – the classic!
51 NatWest/BT
52 Shell and Esso
53 Sellotape
54 Walkers Crisps Brit Trips
55 Kelloggs Zookeeper
56 Tesco
57 Gale’s Honey
58 Worcestershire sauce
59 Häagen-Dazs
60 SmithKline Beecham
61 Cono Sur: Official Wine of Le Tour de France by Grand Central Creative for Concha y Toro
62 Procter & Gamble
63 Clearblue One Step
64 Electrolux
65 Vileda’s Magical Mops by ZEAL Creative Limited for Freudenberg Household Products LP
66 Visit Scotland
67 Sarson’s
68 The Times fantasy share game
69 Asda’s Instant Reward Cards
70 Worthington Cup final kick for £1 million
71 Cadbury’s Txt ‘n’ Win promotion
72 Smirnoff and Guinness by SMS Advertising for Diageo
73 Books by Triangle Communications for Faber & Faber
74 Hay Fever Survival by the Blue-Chip Marketing Consultancy for Kimberly-Clark
75 Zantac 75 by Promotional Campaigns Group
76 ‘Measure Up’ message for Diabetes UK sponsored by Shredded Wheat
77 Music for Schools by Clarke Hooper for Jacob’s Club with the Continuity Company’s promotion for Co-op
78 Tony Stone Images
79 Umbro
80 Visible Vault
81 Boost Mobile $(Aus) 1 million prize promotion
82 Great Singapore Duck race
83 The Sun and Twilight, the movie
84 Sandisk and Argos
85 The Express
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