Contents at a Glance

Chapter 1: Ratio Analysis

Some Caveats about Ratio Analysis

Liquidity Ratios

Leverage Ratios

Activity Ratios

Profitability Ratios

Chapter 2: Economic Value Added Analysis

Introducing the Logic of EVA

EVA in Action

Some Important Points about EVA

Using EVA When Your Business Has Debt

Two Final Pointers

And Now a Word to My Critics

Chapter 3: Capital Budgeting in a Nutshell

Introducing the Theory of Capital Budgeting

Putting It All Together

Calculating the Rate of Return on Capital

Measuring Liquidity

Thinking about Risk

What Does All This Have to Do with QuickBooks?