Index
‘Note: Page numbers “f” indicate figures.’
Advance reading copies, 107
Aesthetic/promotion strategies, 58
Aesthetics
aesthetics publishing chain-circle, 33–42
artistic identity, 24–33
convergence, 62–63
new multimedia technologies, 19–24
paratext, 42–57
personalized copies, 57–58
reader participation, 57–58
Alopa de, Francesco, 57
Alunno, Francesco, 80
Ambrosiana Library, 35
Amman, Jost, 67
Artist centred, 32
artist centred, 32
author centred, 32
book illustration and ornamentation, 26–30
democratization of taste, 24–26
editor centred, 32
parameters, 30
patron centred, 33
publisher-printer centred, 31
reader centred, 32–33
reader engagement, 61–62
Association of American Publishers (AAP), 3
Austen, Jane, 48–49
Author centred, 32
Backlist, 107
Back matter, 44–45
Baroque Naples, 82–84
Book illustration/ornamentation
hand-painted ornamentation and illustration, 28
printed illustration and decoration, 28
Renaissance convergence, 28
Bodoni, Giambattista, 9
Breydenbach von, Bernhard, 147
Bundling, 106
Campanini, Zefirino, 9
Collins, Wilkie, 102
Colouring books, 67–70
Continuing revolution, Gutenberg, 13–16
diachronic features, 2
feedback from readers, 1
gamification, 9
information technologies, 3
mobiles, 4
publishing value chain, 1
Convergence cultures, 63–65
Cover material, 45–47
Croce, Benedetto, 82
Curmer, Henri-Leon, 42
Dedicatory copies/editions, 60–62
Diachronic approach, 11
Digital paratext, 57–62
Dürer, Albrecht, 40
Editor centred, 32
Feedback, readers, 121
Fertel, Martin-Dominique, 9
First to Read, 86–87
Frontispiece, 47–48
Gutenberg, See Continuing revolution, Gutenberg
Hachette, Louis, 99
Hand-painted illustration, 28
Hand-painted ornamentation/decoration, 28
Harry Potter, 103
Illustration studies, 21
Independent bookstores, 5
Information
Information technologies, 76
Interdisciplinary approach, 10
Joyce, James, 112
Lafrery, Antonio (Antoine), 47
Lascaris, Janus, 147
Lean Publishing, 87
Libelli portatiles, 122–126
Macchiavelli, 101–102
Marciana Library, 35
Marino, Giambattista, 79
Medici, Pietro, 57
Meyer, Georg Heinrich, 9
Mobile phones, 122–126
New multimedia technologies, 19–24
Obscure patronage, 20
Online bookstores, 5
Online reading communities, 108–109
Ornamentation, See Book Ornamentation
Oziosi, Academia degli, 82–84
Page headlines, 50
Painted prints, 67–70
Paratext
back matter, 44–45
dedicatory letters, 50–51
defined, 43
digital paratext, 57–62
epistles, 50–51
page headlines, 50
patronage and book promotion, 51–55
printers’ mark, 49–50
running titles, 50
title page and cover, 45–47
verbal paratext, 43
Paratextual inscription, 55
Patronage, 94–98
Patron centred, 33
Peregrinatio in Terram Sanctam, 40–42
Personalized copies, 97–98
Pew Research Centre Internet & American Life Project, 123
Printers’ mark, 49–50
Publisher-printer centred, 31
Publisher’s intuition, 121–122
Publisher’s judgment, 104–105
Publishing industry, 139–145
challenges and opportunities, 7
information, 115–118
main features, 5
methodological and theoretical framework, 10–12
values and concepts, 6
Publishing models, 105–108
Publishing terms, 9
Publishing value chain, 1
Rauwich, Erhard, 41–42
Reader as corrector, 84–85
Reader centred, 32–33
Accetto, Torquato, 82–84
Aretino, Pietro, 78–82
different points of view, 77
features, 76
motivation, 76
nondirect communication, 78
online communities, 108–109
personalized copies, 97–98
publishing models, 105–108
reader as corrector, 84–85
research interest, 75
serialization, 102–104
short forms, 99–102
storytelling, 97–98
author-reader communication/interaction, 86
building communities of readers, 86–87
developing writing communities, 87–88
discovering talents, 88
framework for scholar communication, 88
interactivity with other stakeholders, 88
promoting books, 89
Redefining publishing, 141–142
addition of colour, 136–137
aesthetic capital, 134–136
aesthetics, 134
back to backlist, 138–139
challenges, 143–145
consumer experience, 134
desires, 137–138
inside and beyond boundaries, 141–143
inside and beyond revolutions, 141
readersourcing, 138
rediscovering and reusing, 133–139
transformations, book, 140–141
transformations, publishing value chain, 139–140
Rediscovering preorders, 90–94
Romano, Giulio, 33–34
Running titles, 50
Sachs, Hans, 67
Schoffer, Peter, 42
Serialization, 102–104
Short forms, 99–102
Speculum Romanae Magnificentiae, 47
Stern, Laurence, 64–65
Story making platform, 59
StoryTerrace, 59
Systems aesthetics, 23–24
Tablets, 124–125
Title page, 45–47
Tristram Shandy, 64–65
User engagement, 75
Verbal paratext, 43
Visual identity, 135
Visual information, 119
Visual paratext, 44
Winfrey, Oprah, 101
Zatti, Battista, 33–34
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