ConsumAsiaN book series
Edited by Brian Moeran and Lise Skov

The ConsumAsiaN book series examines the way in which things and ideas about things are consumed in Asia, the role of consumption in the formation of attitudes, experiences, lifestyles and social relations, and the way in which consumption relates to the broader cultures and societies of which it is a part. The series consists of both single-authored monographs and edited selections of essays, and is interdisciplinary in approach. While seeking to map current and recent consumer trends in various aspects of Asian cultures, the series pays special attention to the interactions and influences among the countries concerned, as well as to the region as a whole in a global context. The volumes in the series apply up-to-date theoretical arguments frequently developed in Europe and America to non-Western societies — both in order to analyse how consumption practices in Asia compare to those found elsewhere, and to develop new theories that match a specific Asian context.

Women, Media and Consumption in Japan
Edited by Lise Skov and Brian Moeran

A Japanese Advertising Agency
An anthropology of media and markets
Brian Moeran

Contemporary Japan and Popular Culture
Edited by John Whittier Treat

Packaged Japaneseness
Weddings, business and brides
Ofra Goldstein-Gidoni

Australia and Asia
Cultural transactions
Edited by Maryanne Dever

Staging Hong Kong
Rozanna Lilley

Asian Department Stores
Edited by Kerrie L. MacPherson

Consuming Ethnicity and Nationalism
Edited by Kosaku Yoshino

The Commercialized Crafts of Thailand
Hill tribes and lowland villages
Erik Cohen

Japanese Consumer Behaviour
From worker bees to wary shoppers
John L. McCreery

Adult Manga
Culture and power in contemporary Japanese society
Sharon Kinsella

Illustrating Asia
Comics, humour magazines, and picture books
Edited by John A. Lent

Asian Media Productions
Edited by Brian Moeran

Asian Food
The global and the local
Edited by Katarzyna Cwiertka and Boudewijn Walraven

Refashioning Pop Music in Asia
Cosmopolitan flows, political tempos and aesthetic industries
Edited by Allen Chun, Ned Rossiter and Brian Shoesmith