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by Elearn
Reputation Management Revised Edition
Front Cover
Half Title
Title Page
Copyright
Contents
List of Activities
List of Figures
List of Tables
Series preface
Introduction: having a good reputation counts
1 Image and reputation
Creating and managing a reputation
How attitudes are formed
Types of image
Recap
More @
2 Creating and managing a corporate image
Corporate image and added value
Techniques for managing corporate image
Using outside agencies to build corporate image
Recap
More @
3 Creating and managing brand image
Branding
Branding and buyer behaviour
Brands as communications
Recap
More @
4 Managing the internal image
Internal versus external marketing
The role of public relations in the organisation
Internal marketing and change management
Recap
More @
5 Managing the external image
Public relations and external communication
Ethics and corporate responsibility
Protecting reputation and image: risk management
Recap
More @
References
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Copyright
Management Extra
REPUTATION
MANAGEMENT
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