Who's your most dangerous competitor? It's common sense to evaluate the threat they present. But all too often, evaluation slips into preoccupation. What have they got up their sleeves? What are they about to do that we don't know about? How badly could it hurt us?

Nobody does their best thinking when they're preoccupied. And when you're preoccupied, it always seems like you need more…

More thinking about what they're up to and how to beat them. More competitive analysis… more strategy… more incremental wins. Hyatt were so focused on one-upping Marriott and Hilton that by the time Airbnb.com was on their radar, the race was already over.

If the answer was ‘more’, you would already have it by now. But what if the answer isn't ‘more’? What if the answer is ‘less’?

Your most dangerous ‘competitor’ is contaminated thinking You and your team already have the capacity to capitalize on the opportunities that lie ahead. As you subtract the compelling but unhelpful thinking that's been preoccupying you, you release the innate capacity for realization, intuition and innovation you need. This is the basis for the kind of bold leaps that ‘hit the ball where the competition isn’t'.

To find out if your organization is a good fit for a Clarity Consulting project, visit:

www.ClarityConsulting.co.uk