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by Howard Ruff
Safely Prosperous or Really Rich: Choosing Your Personal Financial Heaven
Cover Page
Title Page
Copyright
Contents
Foreword
Acknowledgments
Introduction
HOW I LEARNED WHAT NOT TO DO
THE BEGINNING OF THE END
MY BIGGEST PROFESSIONAL FLOP
MY BIGGEST TRIUMPHS
OLD FOGY WISDOM
A REAL ADULT: I'VE BEEN THERE
Book I: The Safe Road to Prosperity
Section I: The Dumb Mistakes Almost Everyone Makes with Their Money
Chapter 1: Two Tracks, Two Heavens
SAFELY PROSPEROUS
REALLY RICH
STARTING BELOW SCRATCH
BOOK II: THE REAL SECRETS OF THE REALLY RICH
FORECASTING
DIFFERENT TRACKS
WHO CAN BENEFIT FROM THIS BOOK
Chapter 2: Worshipping Mammon
SAD EXAMPLE #1
SAD EXAMPLE #2
THE OTHER SIDE OF THE COIN
HAPPY EXAMPLE #1
HAPPY EXAMPLE #2
UNREQUITED LOVE
A PARABLE FOR OUR TIMES
WORKAHOLICS
RULES FOR FATHERS
GET THEE BEHIND ME, GREENBACK
RULES FOR MARRIED WOMEN
RULES FOR THE UNMARRIED
DIVORCE: THE FORTUNE WRECKER
Chapter 3: The Alien in Your Chest
THE INVISIBLE PROSPEROUS PEOPLE IN YOUR NEIGHBORHOOD
COMPOUND INTEREST AS A FRIEND
CHANGING OUTGO INTO INCOME
A VARIETY OF CHOICES
WHAT TO DO ABOUT RISING RATES
NIBBLED TO DEATH BY DUCKS
DOING YOUR OWN PLUMBING: BIG LEAK #1
THE WAGES OF SIN: BIG LEAK #2
CREATING SAVINGS OUT OF NOTHING
TAX-FREE SAVINGS
BIG OAKS FROM LITTLE ACORNS GROW
WHY THE POOR GET POORER
PAY YOURSELF FIRST
Chapter 4: The Great American Lie
LIAR, LIAR, PANTS ON FIRE!
DOES POLLYANNA HAVE A POINT?
RUFF'S RULES OF DEBT MANAGEMENT
MEASURING UP
A STRATEGY TO EMULATE
“THOU SHALT NOT COVET”
LIQUIDATING DEBT
PROFESSIONAL HELP: YOU DON'T HAVE TO GO IT ALONE
BIWEEKLY MORTGAGE PLANS
DO-IT-YOURSELF DEBT PLANS
HOME EQUITY LOANS AND REFINANCING
BANKRUPTCY
SUMMING UP
Chapter 5: How to Prosper by Earning 15 Percent in a 1-Percent World
Chapter 6: Social Security, the Ponzi Chain Letter
PONZI REVISITED
THE LOCKBOX MYTH—A GRIM FAIRY TALE
THE GOVERNMENT-CERTIFIED CHAIN LETTER
GOOD MEDICINE: THE ENEMY OF THE SYSTEM
WHY SOCIAL SECURITY WILL NEVER BE REFORMED
SELF-FULFILLING PROPHECY?
Section II: Blowing Your Money in the Investment Markets: The Turnpike to Financial Hell
Chapter 7: Listening to Wall Street
THE DINES SAGA
Chapter 8: The Bigger-Fool Theory of Investing
WHY BUY STOCKS?
Chapter 9: Worshipping the Golden Calf
BUYING GOLD
WILL GOLD RISE AGAIN?
Chapter 10: The Financial Death Wish
IGNORANT TIMING
BAD LUCK
Chapter 11: Buying on Margin
MEET A MARGIN CALL?
Chapter 12: Thinking the Unthinkable
WHY SIX MONTHS OF CASH?
WHY AN EMERGENCY COMMODITY STASH?
VULNERABILITIES
OASES OF STABILITY
WHY GOLD AND SILVER?
TERRORISM AND GOLD
Book II: The Secrets of the Rich—The Most Important Things Rich People Always Do
Chapter 13: Surprising Ways Rich People Get Rich with Leverage
NO LEVERAGE?
THE CEO MENTALITY
LEVERAGE IN A NUTSHELL
Chapter 14: Getting Rich by Banishing Fear
THE WAGES OF FEAR
DOING IT RIGHT
OTHER VICTIMS OF FEAR
YOUNG CHOICES
THE GODS MUST BE CRAZY
Chapter 15: The Rich Person's Mind-set
RICH PEOPLE'S MIND-SETS #1 AND #2
RICH PEOPLE'S MIND-SET #3
RICH PEOPLE'S MIND-SET #4
RICH PEOPLE'S MIND-SET #5
RICH PEOPLE'S MIND-SET #6
RICH PEOPLE'S MIND-SET #7
RICH PEOPLE'S MIND-SET #8
RICH PEOPLE'S MIND-SET #9
NO BACKDOORS
Secondary, But Still Important
Chapter 16: Financial Winners in Bad Times
RISING INFLATION
DEFLATION AND DEPRESSION/RECESSION
FOR BUSINESSPEOPLE ONLY
Chapter 17: The Capitalist Manifesto: Creating Wealth Out of Thin Air
CAPITALIZING INCOME
CAPITALISM 101
AMERICAN APPLICATIONS
HOW TO BECOME A PUBLIC COMPANY
FOR BUSINESS OWNERS ONLY
ONE WAY TO SKIN A CAT: AN IPO
A SECOND WAY TO SKIN A CAT: A MERGER
A CHEAPER, FASTER WAY TO SKIN A CAT: A REVERSE MERGER
Chapter 18: Getting Rich by Investing in Start-ups
THE ONE INFALLIBLE RULE OF START-UP INVESTING
THE SEVEN NEVER-DO'S
THE PERFECT START-UP
PICKING LOSERS
THE PROFILE OF A SUCCESSFUL START-UP INVESTOR
FOCUS
Chapter 19: Marketing
WHAT MARKETING IS SUPPOSED TO DO
A PATH TO YOUR DOOR?
CREATIVE MARKETING CASE STUDIES
SEND ME A MAN WHO READS
THE END OF THE ROAD
Chapter 20: Was It Worth It?
Appendix A: The Ruff Times Newsletter
WHAT YOU GET
THE PRINCIPLES OF A MAVERICK
Appendix B: Recommended Vendors
ADVISORY NEWSLETTERS
WORLD WIDE WEB SITES
INFORMATION ON HOW TO PREPARE YOUR OWN SURVIVAL PROGRAM
DEBT REDUCTION COMPANIES
PRECIOUS METALS DEALERS
BOOKS
NUTRITIONAL PRODUCTS
GOLD MINING STOCKBROKERS
GOLD MINING AND SILVER STOCKS
Index
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