Companies and Organizations Mentioned in This Book
The 3M Company
7-Eleven Australia Pty Ltd.
The Advertising Standards Authority
Act! LLC
AirBnB Inc.
Alibaba Group
Amazon.com Inc.
Apple Inc.
AuctionWeb
Bain and Company
Bayerische Motoren Werke AG (BMW)
Boston Consulting Group
British Motor Corporation (BMC)
Cadabra, Inc.
Cayan LLC
Chicago Bulls basketball team
The Coca-Cola Company
Colgate-Palmolive Company
The Competition and Markets Authority
Deliveroo Holdings plc
Dyson Ltd.
eBay Inc.
Fairtrade Foundation
Ferrari S.p.A.
Fédération Internationale de Football Association (FIFA)
Finicity Corporation
Flipkart Internet Pvt Ltd.
Ford Motor Company
French Commission for Informatics and Liberty
Fresh & Easy Neighborhood Market
General Electric Company (GE)
General Motor Corporation (GM)
General Motors-Holden
Gillette (part of Procter & Gamble)
Google LLC
Green Dot Corporation
Harley-Davidson, Inc.
Harrods Limited
Harvard Business Review
HubSpot, Inc.
Inter IKEA Systems B.V.
International Cricket Council (ICC)
International Paralympic Committee
Instagram (now part of Facebook, Inc.)
Lego System A/S
M&Ms (part of Mars, Incorporated)
Marriott International, Inc.
Mars Incorporated
McKinsey & Company
Mercedes-Benz AG
Microsoft Corporation
Miller Heiman Group Limited
Mitsubishi Group
The National Association for Stock Car Auto Racing, LLC (NASCAR)
National Basketball Association (NBA)
Nestlé Nespresso S.A.
NH Hotel Group SA
Nissan Motor Corporation
Nokia Oyj
Numbrs Personal Finance AG
Oracle Systems Corporation
PayPal Holdings, Inc.
PepsiCo, Inc.
Pinterest, Inc.
Group Renault S.A.
Rovio Entertainment Oyj
Royal Automobile Club (RAC)
Salesforce Inc.
Satmetrix Systems
Savoir Beds Ltd.
Shopify Inc.
Siebel CRM Systems Inc. (now part of Oracle Corporation)
Slack Technologies
Snap Inc.
Starbucks Corporation
Suzuki Kabushiki-Gaisha
Tesco plc
TikTok
Toyota Motor Corporation
Trivago N.V.
Twitter, Inc.
Uber Technologies, Inc.
Virgin Group Ltd.
Visa Inc.
Visier Inc.
Washington Wizards basketball team
WeWork
Withers Group Pty Ltd.