Epilogue

You are a salesperson. You’re in good company. Everybody sells. Some better than others:

...Willy was a salesman. And for a salesman there is no rock bottom to the life. He doesn’t put a bolt to a nut, he don’t tell you the law or give you medicine. He’s a man way out there in the blue, riding on a smile and a shoeshine. And when they start not smiling back—that’s an earthquake.

—Arthur Miller, Death of a Salesman (1949)

As Linda, Willy’s wife, noted, Willy, the salesman, was “a human being, and a terrible thing is happening to him. So attention must be paid.”

This book provides such attention to you, the sales professional. If used properly, it will contribute to sales longevity, not sales demise. It will raise the sales curtain, cue the sales star, and set the stage for sales success.

So remember: You now have all the words, phrases, sentences, and paragraphs you need to influence decision makers and buyers, your co-stars, positively. The practical uses of this resource book will serve you well as you move daily from sales scene to sales scene. With all the scripts in these pages to choose from, your sales activities should repeatedly end in success rather than tragedy. No longer will you be at a loss for words. You’ll be able to direct yourself and your career more firmly. You are in the enviable position of having the confidence to share center stage with the prospects you serve. You are in the enviable position of having the confidence to look for sales circumstances that challenge you. And if the circumstances aren’t readily available to you right now, you have the know-how to make them available. What’s more important, however, is that you can now approach each of these actions, not just by making you and your product look good, but by helping your clients understand how good you and your product will make them look. Every prospect wants to be a star, too. Every prospect wants to feel important. Treat your clients like superstars and you’ll see magic results.

Sales Scripts That Sell! is your action plan for performance. With it you are ready to sell at a moment’s notice, and that’s what a successful career in sales requires. This manual gives you the self-discipline of constant preparation, the responses to rejection, and the inner resources to reach the top. With it, the sales show can go on and on. And so can the magic it produces.

Here is your cue book for success. Yes, the show must go on, and yes, you are on call. You need to run toward every opportunity to make a sale. Sales Scripts That Sell! Puts this sales know-how at your fingertips. It will also allow you to have fun releasing your sales potential. The magic is now in you. Be sure to pass it on.