- Cover
- Title
- Copyright
- Contents
- Introduction
- Prologue
- 1 Critical Criteria Before Determining Your Subject Matter
- Understanding the Global Marketplace
- Shelf Life
- Studio Films
- Distribution Costs
- Independent Films
- Understanding Sales Agents
- Sales Agents’ Responsibility to Buyers
- How Films Are Bought and Sold
- Film Markets
- Film Festivals
- Term
- Rights
- Territory
- Buyers
- How Sales Are Documented
- Sales Agents’ Contracts
- Buyers’ Reps
- Producers’ Reps
- North America
- Market Value Is Critical for Screenwriters to Understand
- The Market-Savvy Screenwriter
- Other Ways of Gathering Trending Information
- 2 The Independent Film and Television Alliance and the American Film Market: Services and Opportunities That Benefit Screenwriters
- Legal Contracts
- Global Research and Tracking
- Advocacy Efforts
- The American Film Market Seminars and Conferences Financing
- Financing
- AFM—Pitch Me Your Script
- Benefits of Attending Film Markets
- A Writer’s Goal While Attending the AFM
- Get in Touch With the Marketplace
- How to Navigate the AFM
- The American Film Market and Connections for Screenwriters
- 3 The Cannes Film Market and Festival
- 4 Writing for the Marketplace
- Trends + Analysis = Profit
- The Necessity of Developing Screenplays
- Key Territories and Associated Challenges
- Second Level of Sell
- Know Before You Write
- Understanding Territorial Desires and Why
- Genre Beats and Running Times
- An Example of Developing a Script Based on Market Desires
- A Catchy Title
- Working With the Department of Defense
- Development Recap
- The Creative Challenge
- Writer Wannabes vs. Career Professionals
- Anomalies
- Buyer and Sellers: Screenwriters Are Sellers
- The Creative Process in the Real World
- The Cognizant Writer
- 5 Building a Career—Everyone Starts Somewhere
- 6 Historical Context of the Recent Evolution of Media Gives Writers Perspective
- Directors as Well as Writers Need Market Awareness
- The Trend Shifted and New Media Emerged
- The Historical Evolution of Audio-Visual Media
- Filmmaking and Emerging Media
- New Media and Distribution Platforms
- Marketing Challenges in New Media
- Attracting Distribution
- Star Name Recognition Helps
- Writers Should Be Aware of the Fiscal Realities of Distribution
- Visual Concepts
- Sales Campaigns
- Marketing via Digital Platforms
- Niche Marketing—Identifying the Target Audience for Your Story
- Building Awareness for Your Film
- 7 Screenplay Structure and Components
- 8 Inspiration, Sequels, Remakes, and Reboots
- 9 Character Development From an Actor’s Perspective
- Most Screenplays Lack Depth of Character
- Personalization
- Transference or Substitution and Sense Memories
- Synergy of Writers and Actors
- A Personalization Exercise for Writers
- An Example of an Actor’s Backstory
- An Actor’s Prep for a Television Pilot and Series
- An Example of an Actor’s Timeline
- Preserving the Writer’s Intent
- Some Actors With Power Have No Regard for a Writer’s Words
- 10 A Screenwriter’s Perspective
- 11 A Director’s Perspective
- 12 A Producer’s Perspective
- 13 Writing for Cost-Effective Budgets
- Night Exteriors
- Limit Locations and Company Moves
- Limit Speaking Roles
- Working With Minors
- Working With Animals
- Residuals
- An Example of When Theatrical Film Residuals Become Due for Various Media
- Reduce or Eliminate Distant Locations
- Reduce the Number of Shooting Days
- Rethink and Modify Costly Sequences
- Recap
- 14 Financing
- 15 Writing Is a Team Sport
- Content Is Dictated by the Coaches and Fans
- Literary Development
- Television Development
- Studio Development
- Independent Development
- Readers
- Post-Production Storytelling
- National Research Group
- Gathering Information From Demographic Groups
- Avoiding Major Competition
- Declining Audience Share
- The Tent Pole Danger Zone
- Calculating Audience Share
- Audiences Can Dictate Editorial Cuts of Films
- Current NRG Screening Challenges
- Altered Content
- 16 Studio Due Diligence: How the Big Boys Cater to the Little Boys
- 17 New Media—New Model—As Significant as the Majors
- 18 Non-Union vs. Union Writers’ Agreements
- Writing for Independent Companies
- Writers’ Agreements
- Written Agreements Are Essential
- Union and Non-Union Rates
- WGA Low-Budget Rate Tiers and Fees
- Rewrites on Spec Scripts
- Restrictions, Obligations, and Penalties to a Producer or Production Company
- Revision of the Screenplay
- Initial Release in a Non-Theatrical Market
- Reports
- Cost Report
- Right to Audit
- Minimum Terms
- P&W Contributions and Residuals
- Practical Contrast of Union vs. Non-Union
- Union Overview From an Independent Perspective
- 19 Writers’ Protections
- 20 Non-Disclosure, Non-Circumvention, and Confidentiality Agreements
- 21 Screenplay Submissions
- Query Letters
- Steps for Constructing a Query Letter
- Real Examples of Bad Query Letters
- Samples of Query Letters That Got My Attention
- What If I Don’t Get a Response From My Query Letter?
- Alternatives to Query Letters
- Submission Release
- Sample Submission Release Form
- A Real Life Illustration of Why Producers and Studios Protect Themselves From Litigation
- 22 The Pitch
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