Search Engine Optimization For Dummies^®, 5th Edition

by Peter Kent

Search Engine Optimization For Dummies^®, 5th Edition

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Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2012942055

ISBN 978-1-118-33685-4 (pbk); ISBN 978-1-118-39612-4 (ebk); ISBN 978-1-118-39611-7 (ebk); ISBN 978-1-118-39619-3 (ebk)

Manufactured in the United States of America

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About the Author

Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.

Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter’s experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.

Peter was the founder of an e-Business Service Provider funded by one of the world’s largest VC firms, Softbank/Mobius, and VP of Web Solutions for a national ISP, and founded a computer-book publishing company launched through a concerted online-marketing campaign.

Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online; he has helped Amazon, Dun and Bradstreet, Zillow, Lonely Planet, and Tower Records, along with hundreds of small and medium businesses in a wide range of industries. He can be contacted at [email protected], and more information about his background and experience is available at www.PeterKentConsulting.com.

Dedication

For Chris. We miss you terribly.

Author’s Acknowledgments

I’d like to thank all my clients, who have given me an opportunity to play with search-engine optimization in a wide variety of businesses. I’d also like to thank Kyle Looper, my Acquisitions Editor, and my editor, Kelly Ewing, for making the process quick and easy. And, of course, the multitude of Wiley staff involved in editing, proofreading, and laying out the book.

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Kelly Ewing

Acquisitions Editor: Kyle Looper

Technical Editor: Tyler LeCompte

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cover Photo: ©istockphoto.com/Filograph

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Carrie A. Cesavice, Jennifer Creasey

Proofreaders: John Greenough, Jessica Kramer

Indexer: Valerie Haynes Perry

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher

Composition Services

Debbie Stailey, Director of Composition Services