Additional Praise for Setting Profitable Prices

“You only need this workbook if you want to make more money.”

—William M. Turnoff, CPA

“This workbook presents a fast way for entrepreneurs to set prices that will increase their chances for success. Entrepreneurs can’t afford to leave money on the table, and the step-by-step models in this book will help prevent just that. Dr. Jensen runs a nano-incubator for new businesses at our Center. Now you can have her practical, easy-to-follow advice on pricing for your own new products or services.”

—Dr. Cori Myers, Director, Haven Entrepreneurial Leadership Center

“This is great! Finally a practical user-friendly guide to pricing that I can use with my clients and students. The worksheets are valuable analytical tools that yield straightforward results that are easy to understand. We needed this!”

—Mary Anne Holley, Entrepreneurship Professor, Baruch College, CUNY

“I wish I had been able to use this workbook when I started my first business years ago. I’m sure I could have made more money! Reading this book is just as important as developing a sound business plan. I will definitely use her concepts in my courses on marketing.”

—Donna Coehelo, Marketing Professor, WCSU