Index
A
access to Internet. See Internet access
The Accidental American (Sen), 90
activism for social change, xii–xv, 39–42
consciousness-raising, 46–48
crowd-sourced projects, 137–138
diversity, 17–21
finding common ground, 87–89
fund-raising, 130
implicit biases, 83–86
information exchange, 9–12
insight, 100–102
mobile technology, 26–28
offline activism, 37–38
organization resources, 127–142
power relationships, 15–17, 39–40
risk, safety, and privacy, 90–100
slacktivism, 136–138
speed, 81–83
starting points, 87–89
structureless organizing, 83–84
act.ly, 133
age demographics, 18
AlertThingy, 125
Andreessen, Marc, 3
anonymity, 35
Applied Research Center (ARC), 100–101
Atomkeep.com, 125
attention ecosystem, 65–68, 75–76, 75–80, 103
authenticity, 37, 43–45, 50–54, 115–116, 121–122
authority
attention ecosystem, 65–68, 75–76
information management, 75–80, 103
information wildfires, 68–69
news misflows, 69–73
organic, 56–57, 68, 75–80, 139
popularity versus interestingness, 62–65
size versus relevance, 59–62
validity and relevance, 73–74
automatic messages, 121–122
auto-responders (e-mail), 126
BackTweets.com, 123
Baker, Rob “Biko,” 94
Barry Bruce, 99
benefits, 100–102
Berners-Lee, Tim, 104
bias, 83–86
Blain, Ludovic, 48–49
bonding capital, 25
Boyd, Stowe, 67
branding, 115–116
Breitbart, Joshua, 20, 22, 23–24
bridging capital, 25
Briggs, James, 27
C
Causes, 133
celebrity, 67
cell phones. See mobile technology
child safety, 89–91
Clark, Jessica, 34
closed systems, 27–28, 108–109
common ground, 87–89
Conley, Chip, 42–43
connectors, 12–14
consciousness-raising, 46–48, 83–84
Contee, Cheryl, 87
cost, 113
Creative Commons, 30
cross-pollination exercises, 87–89
crowdfunding, 143–147
crowd-sourced projects, 137–138
Cupaiuolo, Christine, 74
custom social networks, 130–131
D
digitization, 6–7
distractions, 113
diversity
cross-pollination exercises, 87–89
digital inequality, 17–26
implicit bias, 83–86
mobile technology, 26–28
the power law, 16–17
social stratification, 24–25
technical literacy, 22–25
E
eavesdropping, government, 107–108
Electronic Frontier Foundation, 108
filters, 125–126
privacy precautions, 111
separate addresses, 125
employee policies, 128–129
F
Causes, 133
finding friends, 123
fear of technology, 89–90
finding common ground, 87–89
Flickr, 64
Freeman, Jo, 84
Friedman, Jaclyn, 45
G
Gandhi, Mahatma, xvi
gatekeepers, 19
getting started. See starting points
Gilliam, Jim, 133
Gladwell, Malcolm, 12–13
Glickenstein, Barbara, 92–93
going viral, 68–69
Goldman, Lisa, 10–12
Google, 58, 111, 116, 118, 120
government eavesdropping, 107–108
Greer, Michelle, 60–61
H
Hargittai, Estzer, 23
Harman, Betsy, 130
hashtags (#), 117
Hightower, W. F., 88
Hillman, Alex, 34–35
Holman, Bob, 51
home Internet access. See Internet access
HTML (Hyper Text Markup Language), 3
I
identi.ca, 108
reputation grooming, 120–121, 127
implicit bias, 83–86
Independent Media Center (IMC), 5–6
Independents Hall, 34–35
individual resources, 115–126
influence, 15–17
information hierarchies, 9–12
information management, 75–80, 103
information overload, 75, 124–126
information wildfires, 68–69
insight, 100–102
institutional authority, 57–60, 68, 69
interestingness, 62–65
Internet access
high-speed access, 21–22
as open system, 27–28
technical literacy, 22–25
investigative journalism, 109
Iran protest demonstrations, 71–73, 136
“Is Congress A Family Business” project, 137–138
J
Jarvis, Jeff, 60
job seeking, 98
Johnson, Lynne d, 94
K
Kapin, Allyson, 133
Kaushik, Avinash, 128
L
leadership, 129
LinkedIn, 98
location, 123
M
managing information flow, 75–80, 103
Marks, Kevin, 96
misinformation, 69–73
mobile technology, 6, 26–28, 124
mob mentality, 68–69
monthly routine, 121
Morozov, Evgeny, 137
Mosaic, 3
Murdoch, Rupert, 58
N
narcissism, 53
Netscape, 3
The Networked Nonprofit (Fine and Kanter), 129
news
information misflows, 69–73
information wildfires, 68–69
institutional authorities, 69
misflows, 69–73
slow news movement, 73
Twitter, 71–73
validity and relevance, 73–74
Ning.com, 130–131
noise, 112–113
# symbol, 117
O
online ecosystem
authenticity, 37, 43–45, 50–54, 115–116
political change, 39–42
safe spaces, 48–50
open leadership, 129
open source movement, 30, 108–109
open systems, 27–28
O’Reilly, Tim, 133
organic, 75–80
organic authority, 56–57, 68, 75–80, 139
organization resources
avoiding slacktivism, 136–138
Causes, 133
coalition building, 132–133
crowd-sourced projects, 137–138
custom social networks, 130–131
employee policies, 128–129
finding people, 131
how not to respond, 131–132
in-house communications, 129
leadership models, 129
petition tools, 133
ROI (return on investment), 134–136
organizing, structureless, 83–84
Our Bodies, Our Blog, 73–74
P
personal branding, 115–116
personal markers, 96
petition tools, 133
Pew Internet and American Life Project, x, 28
Ping.fm, 125
pointers, 104
political activism. See activism for social change
popularity, 62–65
power relationships, 15–17, 39–40
implicit bias, 83–86
institutional authority, 57–59
organic authority, 56–57
the power law, 16–17
privacy, 43–45, 90–100, 110–111
privacy settings, 97, 108, 110–111, 112
professional networking, 25–26
radius, 123
RapLeaf, 25
relationship maps, 8–9
reputation grooming, 120–121, 127
resources
for individuals, 115–126
for organizations, 127–142
retweet, 117
risk. See safe spaces
ROI (return on investment), 134–136
RT/rt (retweet), 117
S
safe spaces, 48–50
child safety, 89–91
precautions, 110–111
women, 91–100
Schmieder, Karlos Guana, 138
Seesmic, 124
Semantic Web, 103–105
Share This! website, 96
connectors, 12–14
information exchange, 9–12
social networks, 7–9
She Writes, 131
shopping online, 37
silence, 132
slacktivism, 136–138
slow news movement, 73
Smith, Brian, 23
social activism. See activism for social change
social capital, 31–33
Social Media ROI Report (Peashoot), 136
social media technology, ix–xi, 8–9, 14
social networks, 6–9
closed systems, 27–28, 108–109
new services, 109–110
stratification, 24–25
software, 30
Speechless: The Erosion of Free Expression in the Workplace (Barry), 99
stalking, 110–111
starting points, 87–89, 116–119. See also organization resources
applications, 121
finding people, 116–118, 122–123
managing information overload, 124–126
mentors, 119
people finding you, 118–119
reputation grooming, 120–121, 127
sharing mix, 120
trial periods, 119
Status.net, 129
status quo, 19–20
Steiner, Peter, 36
strong ties, 12
structure, 83–86
structureless organizing, 83–84
Stupak, Bart, 85
Sunlight Foundation, 137–138
T
Tarr, Tanya, 119
Taylor, Charles, 54
technical literacy, 22–25, 113
technology, fear of, 89–90
telephone service, 111
Terkel, Amanda, 95
texting, 6
There’s a #Hasthtag for That (Thurston), 117
Thomas, Roosevelt, 88
Thompson, Clive, 42
The Tipping Point (Gladwell), 12–13
traditional media, 7
transparency, 128
trending topics, 117
TweetDeck, 124
Tweetie, 125
Twhirl, 124
twidroid, 125
filters, 123
finding friends, 122–123
Iran protest demonstrations, 71–73
mobile technology, 27
popularity ratings, 63
U
ÜberTwitter, 125
urban legends, 70–71
Utne, Leif, 41–42
V
Van Kerckhove, Carmen, 159
Verclas, Katrin, 26–28
viruses, 126
Vondeling, Johanna, 94
W
weak ties, 12–13
web browsers, 3 Weblog, 5
weekly routine, 121
Wellstone Action, 138–142
Wesch, Michael, 52
What Would Google Do? (Jarvis), 60
White, Elon James, 47
Wikipedia, 92
Williams, Evan, 5
Winer, Dave, 5
Wolowitz, Elana, 138–142
women
online safety, 91–95
perfectionism, 95–97
sharing habits, 97–100
World Wide Web
blogging, 5–6
dot-com boom, 4–5
origins, 2–4
social networks, 6
The Whuffie Factor (Hunt), 31–32
Y
Yammer, 129
Yes Means Yes! (Friedman), 45