- Shipping Greatness
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- Preface
- One. The Shipping Greatness Process
- 1. How to Build a Great Mission and Strategy
- 2. How to Define a Great Product
- Step 1. Write a Press Release
- Step 2. Create a Living Frequently Asked Questions Document
- Step 3. Draw Wireframes and Flowcharts
- Step 4. Write the One-Pager and/or Build a 10-Minute Pitch
- Step 5. Add API s to Your FAQ
- Step 6. Write the Functional Specifications Document
- Step 7. Uncover Edge Cases and Get Buy-in from Your Team
- Step 8. Test on Customers
- Step 9. Figure Out the Basic Business Stuff: Name, Price, and Revenue
- Step 10. Sell Your Completed Product Idea Upstairs
- Your Product Is Ready to Build—Go Build It!
- 3. How to Build a Great User Experience
- 4. How to Achieve Project Management Greatness on a Budget
- 5. How to Do a Great Job Testing
- 6. How to Measure Greatness
- 7. How to Have a Great Launch
- Two. The Shipping Greatness Skills
- 8. How to Build a Shipping-Ready Team
- 9. How to Build Great, Shippable Technology
- 10. How to Be a Great Shipping Communicator
- 11. How to Make Great Decisions
- 12. How to Stay a Great Person While Shipping
- 13. That Was Great; Let’s Do It Again
- A. 10 Principles of Shipping
- B. Essential Artifacts Your Team Needs
- C. References and Further Reading
- D. How to Contact Us
- About the Author
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- Copyright
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