When you turn your mind to the prospect of investing in the sharemarket there are a lot of different aspects to consider. Why do you want to invest in the market? What are your investment goals? Consider whether your objectives are sound and realistic and how you are going to achieve them. This leads to thinking about mapping out your investment strategy. Then there are the practicalities of actually investing — that is, of doing it.

Saving versus investing

Saving involves setting money aside in a safe place in the hope that you will accumulate an amount sufficient to cover your future financial requirements. You can improve your chances of success by reducing your living expenses and lowering your lifestyle expectations. People with a strong savings mentality are good at this. Following this strategy means that your money may be safe as there is little chance of losing it. However, there is little you can do to protect its buying power from the debilitating effect of inflation.

Investing, on the other hand, makes your money work for you. Investors look for opportunities to put their money to use so that it may grow and create greater wealth for them. They assess alternative investment opportunities in terms of the potential risk involved, weighing them against the potential return to be made from the investment.

Strategies that take both inflation and taxation into account will improve your success as an investor, as will diversifying your risk across a range of investments.

What is your current life situation?

Your own personal circumstances, responsibilities and obligations will be major factors in determining your ability to invest and what you hope to achieve. You should consider the following:

• Age and expected time remaining before retirement — how much time do you have to achieve your goals?
• Occupation and employment status — do you have job security and a reliable income, or are you self-employed or a pensioner?
• Spouse’s age, occupation and retirement plans — have you included your spouse’s or partner’s situation in your planning?
• Family and dependants — do you want to provide for your children’s education, for example, or other needs?
• Plans for your family home — do you own your family home and will you sell it when you retire? Will you buy another home?
• Standard of living — what are your standard of living expectations, including holidays, entertainment and luxury items?
• Estate planning — have you planned for any future distribution of your wealth?
• Personal control — how much control do you like to have in managing your financial situation?
• Insurance — are you adequately protected against risks to your property, possessions, income and wellbeing? It is important to insure your assets against loss. If you are earning an income, you are your most valuable asset and it is important to consider insuring your income against loss through illness, accidents or disability.

Current financial position

It is important to take stock of your current financial position, as it will affect your ability to raise funds for immediate investment. Also, your stockbroker or adviser will require information about your current position in order to provide you with suitable investment advice.

There are some excellent online calculators on the MoneySmart website (www.moneysmart.gov.au). MoneySmart is an initiative of the Australian Securities and Investments Commission (ASIC), which provides a wealth of general financial resources beyond investing in the sharemarket.

Goals

Take a moment to reflect on your goals:

• How much money should I invest?
• Where should I invest — the sharemarket, cash or property?

Goal setting means thinking about what is important in the medium to long term, how much those goals will cost and how you plan to afford them.

Diversification

A popular saying is ‘don’t put all your eggs in one basket’. It can apply to many things, but it applies particularly well to investing in the sharemarket and the need for diversification.

Markets move in cycles. Some investors fall into the trap of putting all their money into one asset class — usually when it is at its peak — and then watch as another asset class takes off without them (an asset class is an investment area such as shares or property). The sharemarket is one asset class you can use to diversify your portfolio.

There is much debate as to how many stocks you should invest in to achieve prudent diversification, and this is something you need to consider and discuss with your adviser if you have one. Some advisers recommend having more than 20 stocks; others suggest that with a wary eye to correlation you can create a reasonably diversified and balanced portfolio with 10 or 12 stocks.

Are you ready to start investing in shares?

Once you have assessed your current financial situation and developed your future plans, you should be ready to start looking at different investment strategies and working out which strategies best suit your needs and objectives.

So if you’re ready, let’s get started!