Acknowledgements

This book is not just the result of many conversations among its two authors, but also with several guides on the side.

We would like to thank Eloise Cook from Pearson Education for the constructive dialogues about the manuscript of this book and for her many insightful suggestions. She truly is an advocate for all readers out there.

We would also like to thank Professor Christian Hildebrand of the University of St. Gallen’s TechX Lab for his instructive feedback and suggestions on state-of-the-art analytics. Special thanks also to Andreas Göldi from btov Partners and to Markus Aeschimann from Medbase for giving us feedback on early chapters of this book.

A final and heartfelt thank you goes to the many talented analytics professionals and managers at various organisations with whom we had the privilege to test out the key ideas documented in this data fluency guide. We want to thank the analytics community at Swiss Re – especially Patricia Stone, Patrick Veenhoff, Stefan Sieger and Bianca Scheffler – but also those working in analytics at the European Central Bank, at Heinemann, at Interactive Things, at Frontwerks and at the International Committee of the Red Cross.

Martin J. Eppler and Fabienne Bünzli