Contents
Overview of figures and tables
Introduction: Your guide to data fluency
1How to improve your data fluency: Overcome your analytics anxiety
2Making sense of statistics: Achieving an overall view of your data
3Modelling the world with data: Predicting outcomes
4Understanding complex relationships: Asking for the when and why
5Segmenting the world: Differences that make a difference
6Detecting data distortions: Analytics biases that everyone should know
7Asking the right questions about data
8How to visually design your data: A chart guide
9The data storytelling canvas: Five magic ingredients for presenting data
10Working with analytics software in front of others
11Delivering bad news with data: How to turn frustration into motivation
12Handling data disagreements: Argue with and about data