About the authors
Martin J. Eppler, PhD, vice rector of the University of St Gallen, holds the chair of communications management at the School of Management and he is a director of the institute for media and communications management. His research interests include data communication, visualisation as well as analytics biases. He is the author of 23 books and more than 300 academic articles. He has been an advisor and trainer to organisations such as the European Central Bank, the UN or Swiss Re.
Fabienne Bünzli, PhD, is an award-winning researcher and lecturer at the University of St Gallen. She has also been a visiting assistant professor at the Pennsylvania State University. Fabienne Bünzli studies the persuasive effects of visual communication on individuals’ attitudes and behaviours using quantitative data and statistics. Her work has been published in peer-reviewed journals and has been presented at international conferences. Prior to her work in academia, Fabienne Bünzli gained extensive experience in communications as a PR specialist, media analyst and journalist.
