PREFACE
CreativeDisplaysNow.com (n.d.), History of communication from cave drawings to the web. Creative Displays Now. Available from www.creativedisplaysnow.com/articles/history-of-communication-from-cave-drawings-to-the-web/ [28 January 2019].
CHAPTER 3
Accounting Tools (2017) Selling, general and administrative expense. Accounting Tools. Available from www.accountingtools.com/articles/what-is-the-selling-general-and-administrative-expense.htm [28 January 2019].
Aha! (2017) Introduction to product management. Aha! Available from www.aha.io/roadmapping/guide/product-management [28 January 2019].
Kovac, Mark, Ledingham, Dianne and Weinger, Lewis (2012) Creating an adaptive go-to-market system. Bain. Available from www.bain.com/publications/articles/creating-an-adaptive-go-to-market-system.aspx [28 January 2019].
Marketing MO (2017) Return on investment – ROI – formula and use. Marketing MO. Available from www.marketingmo.com/campaigns-execution/how-to-calculate-roi-return-on-investment [28 January 2019].
Marketing MO (2017) Pricing strategy. Marketing MO. Available from www.marketingmo.com/strategic-planning/how-to-develop-a-pricing-strategy/ [28 January 2019].
Schmidt, Marty (2017) Total cost of ownership TCO for assets and other acquisitions. Solution Matrix Ltd. Available from www.business-case-analysis.com/total-cost-of-ownership.html [28 January 2019].
Symetrics Group (2017) A go-to-market strategy primer. Symetrics Group. Available from http://symmetricsgroup.com/a-go-to-market-strategy-primer/ [28 January 2019].
Wikipedia (2017) Product management. Wikipedia. Available from https://en.wikipedia.org/wiki/Product_management [28 January 2019].
Heathfield, Susan M. (2018) Culture: your environment for people at work. The Balance Careers. Available from www.thebalance.com/culture-your-environment-for-people-at-work-1918809 [28 January 2019].
iEduNote (2017) 6 elements of organizational structure. iEduNote. Available from https://iedunote.com/organizational-structure-elements [28 January 2019].
Kuppler, Tim (2015) Workplace culture vs climate: why most focus on climate and may suffer for it. Human Synergistics International. Available from www.cultureuniversity.com/workplace-culture-vs-climate-why-most-focus-on-climate-and-may-suffer-for-it/ [28 January 2019].
OECD (2017) Corporate governance. OECD. Available from www.oecd.org/corporate/ [28 January 2019].
Schmidt, Marty (2017) Return on investment (ROI) metric measures profitability. Solution Matrix Ltd. Available from www.business-case-analysis.com/return-on-investment.html [28 January 2019].
CHAPTER 5
Accounting.com (2017) What is GAAP? Accounting.com. Available from www.accounting.com/resources/gaap/ [28 January 2019].
AICPA (2017) AICPA mission and history. AICPA. Available from www.aicpa.org/ABOUT/MISSIONANDHISTORY/Pages/default.aspx [28 January 2019].
Bradley, Anca (2017) Two sides of content: lead generation vs demand generation. Business.com. Available from www.business.com/articles/two-sides-of-content-lead-generation-vs-demand-generation/ [28 January 2019].
Ciotti, Gregory (2106) Writing value propositions that work. Help Scout. Available from www.helpscout.net/blog/value-proposition/ [28 January 2019].
Furgison, Lisa (2017) How to create a unique value proposition. Bplans. Available from http://articles.bplans.com/create-value-proposition/ [28 January 2019].
ICT Sector (2011) What is demand generation? ICT Sector. Available from www.ictsector.com/framework.html [28 January 2019].
Mccluskey, Heather (2015) How to found a customer advisory board: best practices for product. User Voice. Available from https://community.uservoice.com/blog/starting-customer-advisory-board-best-practices/ [28 January 2019].
Search Engine Land (2017) What is SEO / search engine optimization? Search Engine Land. Available from http://searchengineland.com/guide/what-is-seo [28 January 2019].
Selingo, Jeffrey J. (2014) ‘Demystifying the MOOC’. The New York Times. Available from www.nytimes.com/2014/11/02/education/edlife/demystifying-the-mooc.html [28 January 2019].
Smart Insights (2013) The push and pull product distribution model. Smart Insights. Available from www.smartinsights.com/marketing-planning/marketing-models/push-pull-product-distribution-model/ [28 January 2019].
Wikipedia (2016) Vendor-specific objective evidence. Wikipedia. Available from https://en.wikipedia.org/wiki/Vendor-specific_objective_evidence [28 January 2019].
Wikipedia (2017) Marketing management. Wikipedia. Available from https://en.wikipedia.org/wiki/Marketing_management [28 January 2019].
CHAPTER 6
Adams-Mott, Ashle (n.d.) Net vs gross revenue. bizfluent. Available from www.ehow.com/info_8579058_net-vs-gross-revenue.html [28 January 2019].
The Customer Success Association (n.d.) The definition of customer success. The Customer Success Association. Available from www.customersuccessassociation.com/definition-customer-success-management/ [28 January 2019].
CHAPTER 7
Klipfolio (2017) Sales metrics. Klipfolio. Available from www.klipfolio.com/resources/kpi-examples/sales [28 January 2019].
Ready Ratios (2017) Cost of sales. Ready Ratios International Financial Reporting Tool. Available from www.readyratios.com/reference/accounting/cost_of_sales.html [28 January 2019].
Wikipedia (2016) Spiff. Wikipedia. Available from https://en.wikipedia.org/wiki/Spiff [28 January 2019].
CHAPTER 8
Reh, F. John (2016) Understanding Pareto’s Principle: the 80/20 rule. The Balance Careers. Available from www.thebalance.com/pareto-s-principle-the-80-20-rule-2275148 [28 January 2019].
CHAPTER 9
Federal Trade Commission (n.d.) Guide to antitrust laws. Federal Trade Commission. Available from www.ftc.gov/tips-advice/competition-guidance/guide-antitrust-laws [28 January 2019].
Wikipedia (2017) European Union competition law. Wikipedia. Available from https://en.wikipedia.org/wiki/European_Union_competition_law [28 January 2019].
Wikipedia (2017) ISO 9000. Wikipedia. Available from https://en.wikipedia.org/wiki/ISO_9000#Contents_of_ISO_9001 [28 January 2019].
Greenberg, Carl I. (2017) How to conduct a training needs analysis. XpertHR. Available from www.xperthr.com/how-to/how-to-conduct-a-training-needs-analysis/6716/ [28 January 2019].
hr-guide.com (2015) Needs analysis: how to determine training needs. hr-guide.com. Available from www.hr-guide.com/data/G510.htm [28 January 2019].
CHAPTER 11
Augment (2015) Virtual reality vs augmented reality. Augment. Available from www.augment.com/blog/virtual-reality-vs-augmented-reality/ [28 January 2019].
Faragher, J. (2014) 70:20:10 – a model approach for learning? Personnel Today. Available from www.personneltoday.com/hr/702010-a-model-approach-for-learning/ [28 January 2019].
Gottfredson, Conrad (2013) ‘What we got here is … an EPSS’. Learning Solutions. Available from www.learningsolutionsmag.com/articles/1228/what-we-got-here-is--an-epss [28 January 2019].
McLeod, Saul (2016) Bandur: social learning theory. Simplypsychology.org. Available from https://simplypsychology.org/bandura.html [28 January 2019].
Nelson, Brett (2013) The ‘Freemium’ model: top flaws and potent fixes. Forbes. Available from www.forbes.com/sites/brettnelson/2013/07/23/the-freemium-model-top-flaws-and-potent-fixes/#44a7dd0d3022 [28 January 2019].
Urban, Tim (2015) The AI revolution: the road to superintelligence. Wait But Why. Available from https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html [28 January 2019].
Urban, Tim (2015) The AI revolution: our immortality or extinction. Wait but Why. Available from https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-2.html [28 January 2019].
Wikipedia (2017) Gamification of learning. Wikipedia. Available from https://en.wikipedia.org/wiki/Gamification_of_learning [28 January 2019].
CHAPTER 12
Gutierrez, Karla (2015) The ins and outs of rapid prototyping for elearning. Shift Disruptive eLearning. Available from http://info.shiftelearning.com/blog/rapid-prototyping-for-elearning [28 January 2019].
Huhn, Jake (2013) What is Agile learning design? Bottom Line Performance. Available from www.bottomlineperformance.com/what-is-agile-learning-design/ [28 January 2019].
Kurt, Serhal (2017) ADDIE model: instructional design. Educational Technology. Available from http://educationaltechnology.net/the-addie-model-instructional-design/ [28 January 2019].
Morgan, Ashanti (2015) ADDIE vs AGILE model: an instructional designer’s perspective. Iddblog. Available from www.iddblog.org/?p=2184 [28 January 2019].
Pappas, Chrostoforos (2015) The power of AGILE instructional design approach. eLearning Industry. Available from https://elearningindustry.com/the-power-of-agile-instructional-design-approach [28 January 2019].
xAPI.com (2017) What is experience API? xAPI.com. Available from http://tincanapi.com/overview/ [28 January 2019].
CHAPTER 13
Althouse. Linda A. (n.d.) Test development: ten steps to a valid and reliable certification exam. Paper 244-25, Professional Development and User Support. SAS Institute Inc. Available from http://www2.sas.com/proceedings/sugi25/25/ps/25p244.pdf [28 January 2019].
ANSI (2017) Product certification programs. ANSI Accreditation. Available from www.ansi.org/accreditation/product-certification/Default [28 January 2019].
Badge Alliance (n.d.) Open Badges infrastructure. Badge Alliance. Available from www.badgealliance.org/open-badges-infrastructure/ [28 January 2019].
Florentine, Sharon (2014) IT certifications: discover where the value lies. CIO from IDG. Available from www.cio.com/article/2838187/careers-staffing/it-certifications-discover-where-the-value-lies.html [28 January 2019].
IAF (n.d.) Home. The International Accreditation Forum. Available from http://iaf.nu [28 January 2019].
Microsoft (n.d.) Browse Microsoft certification exams. Microsoft. Available from www.microsoft.com/en-us/learning/exam-list.aspx [28 January 2019].
O’Connell, Matthew (2017) Proctored vs unproctored testing: does it really make a difference? PSI. Available from www.selectinternational.com/proctored-vs.-unproctored-testing-does-it-really-make-a-difference [28 January 2019].
OpenBadges (n.d.) Discover Open Badges. Open Badges. Available from https://openbadges.org [28 January 2019].
PMI (n.d.) PMI Agile Certified Practitioner. Project Management Institute. Available from www.pmi.org/certifications/types/agile-acp
Prometric (n.d.) Efficient test development and legal defensibility. Prometric. Available from www.prometric.com/en-us/news-and-resources/reference-materials/Pages/Efficient-Test-Development-and-Legal-Defensibility.aspx [28 January 2019].
UKAS (n.d.) Home. The United Kingdom Accreditation Service. Available from www.ukas.com [28 January 2019].
Wikipedia (n.d.) Blooms taxonomy. Wikipedia. Available from https://en.wikipedia.org/wiki/Bloom%27s_taxonomy [28 January 2019].
Wikipedia (n.d.) ISO IEC 17024. Wikipedia. Available from https://en.wikipedia.org/wiki/ISO/IEC_17024 [28 January 2019].
Wikipedia (n.d.) Standard-setting study. Wikipedia. Available from https://en.wikipedia.org/wiki/Standard-setting_study [28 January 2019].
CHAPTER 14
BusinessBalls (2018) Introduction to corporate governance. BusinessBalls. Available from www.businessballs.com/corporate-governance.htm [28 January 2019].
Schmidt, Marty (2018) Financial metrics: business ratios and cash flow metrics. Solution Matrix Ltd. Available from www.business-case-analysis.com/financial-metrics.html [28 January 2019].
Schmidt, Marty (2019) Break-even point analysis from fixed and variable costs. Solution Matrix Ltd. Available from www.business-case-analysis.com/break-even-analysis.html [28 January 2019].
Schmidt, Marty (2019) Income statement, profit & loss, statement of operations. Solution Matrix Ltd. Available from www.business-case-analysis.com/income-statement.html [28 January 2019].
Schmidt, Marty (2019) Return on investment ROI metric measures profitability. Solution Matrix Ltd. Available from www.business-case-analysis.com/return-on-investment.html [28 January 2019].
CHAPTER 15
Accounting.com (2019) What is GAAP? Accounting.com. Available from www.accounting.com/resources/gaap [28 January 2019].
Averkamp, Harold (n.d.) Financial ratios (explanation). Accounting Coach. Available from www.accountingcoach.com/financial-ratios/explanation [28 January 2019].
European Commission (2019) VAT invoicing rules. European Commission. Available from http://ec.europa.eu/taxation_customs/business/vat/eu-vat-rules-topic/vat-invoicing-rules_en [28 January 2019].
FASB (n.d.) Home. Financial Accounting Standards Board. Available from www.fasb.org/home [28 January 2019].
FASB (n.d.) Revenue recognition. Financial Accounting Standards Board. Available from www.fasb.org/jsp/FASB/Page/BridgePage%26cid=1351027207987 [28 January 2019].
GOV.UK (2019) Department for International Trade. Gov.UK. Available from www.gov.uk/government/organisations/department-for-international-trade [28 January 2019].
Learnyourcompany.com (n.d.) Value based performance metrics. Learnyourcompany.com. Available from www.learnyourcompany.com/methods/Value-based-performance-metrics.asp [28 January 2019].
Putra, Lie Dharma (n.d.) Qualitative forecasting methods and techniques. Accounting Financial & Tax. Available from http://accounting-financial-tax.com/2009/04/qualitative-forecasting-methods-and-techniques/ [28 January 2019].
Schmidt, Marty (2017) Business growth metrics, cumulative average growth rate CAGR. Solution Matrix Ltd. Available from www.business-case-analysis.com/growth-metrics.html [28 January 2019].
CHAPTER 16
Heathfield, Susan M. (2018) Performance management. The Balance Careers. Available from www.thebalance.com/performance-management-1918226 [28 January 2019].
Skousen, Tracy (2016) Responsibility vs accountability. Partners in Leadership. Available from www.partnersinleadership.com/insights-publications/responsibility-vs-accountability/ [28 January 2019].
Wikipedia (n.d.) Competency management system. Wikipedia. Available from https://en.wikipedia.org/wiki/Competency_management_system [28 January 2019].
CHAPTER 17
European Commission (n.d.) Services directive. European Commission. Available from https://ec.europa.eu/growth/single-market/services/services-directive/index_en.htm [28 January 2019].
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Guardian Professional (2013) ‘Setting out good terms and conditions for your small business’. The Guardian. Available from www.theguardian.com/small-business-network/2013/feb/06/terms-and-conditions-small-business [28 January 2019].
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Wikipedia (n.d.) Incoterms. Wikipedia. Available from https://en.wikipedia.org/wiki/Incoterms [28 January 2019].
WIPO (2004) WIPO intellectual property handbook: policy, law and use. World Intellectual Property Organization. Available from www.wipo.int/about-ip/en/iprm/ [28 January 2019].
WTO (n.d.) General Agreement on Trade in Services. World Trade Organization. Available from www.wto.org/english/tratop_e/serv_e/gatsintr_e.htm [28 January 2019].
CISCO (n.d.) What is VoIP (Voice-over-IP)? CISCO. Available from www.cisco.com/c/en/us/products/unified-communications/networking_solutions_products_genericcontent0900aecd804f00ce.html [28 January 2019].
Griffith, Eric (2016) What Is Cloud computing? PC Magazine. Available from http://uk.pcmag.com/networking-communications-software-products/16824/feature/what-is-cloud-computing [28 January 2019].
Kraft, Monica (n.d.) Training Management System and Learning Management System differences. Training Orchestra. Available from www.training-orchestra.com/en/tool-training-orchestra-blog-training-management-system-and-learning-management-system-differences-47-239-853.html [28 January 2019].
Mindflash (n.d.) What is an LMS? Mindflash. Available from www.mindflash.com/learning-management-systems/what-is-an-lms/ [28 January 2019].
Mindflash (n.d.) LCMS and LMS. Mindflash. Available from www.mindflash.com/learning-management-systems/lcms-and-lms/ [28 January 2019].
Rouse, Margaret (n.d.) Software as a Service (SaaS). TechTarget. Available from http://searchcloudcomputing.techtarget.com/definition/Software-as-a-Service [28 January 2019].
Wikipedia (n.d.) Registrar (software). Wikipedia. Available from https://en.wikipedia.org/wiki/Registrar_(software) [28 January 2019].
Wikipedia (n.d.) Web 2.0. Wikipedia. Available from https://en.wikipedia.org/wiki/Web_2.0 [28 January 2019].