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by Barrie Gunter
Television Versus the Internet
Cover image
Title page
Table of Contents
Copyright
Preface
About the author
Chapter 1: Audience evolution patterns
Growth of media supply and television viewing
Growth of the Internet
Implications of media expansion
The position of television in society
Changing patterns of consumption
Does one medium cannibalise another?
Models of displacement
Increase–decrease relationship
Competition or synergy?
Ensuring access, diversity and quality
Concluding remarks
Chapter 2: The importance of television and the Internet to media consumers
How important is television to people today?
The importance of digital
The importance of channels
Are we satisfied with television channels?
The importance of programme service values
The importance of programme genres
Behavioural evidence of what is important to media consumers
The importance of the Internet
Concluding remarks
Chapter 3: The functional overlaps of television and the Internet
The importance of media motives
The attraction of the Internet
Conditional displacement
Overlapping functional displacement of television by the Internet
Non-overlapping functional displacement of television by the Internet
Concluding remarks
Chapter 4: The future of television as an information source
The valued attributes of television news
Television versus the Internet
Importance of different information sources
Importance of different news sources: Internet users versus non-users
The future for television news
Time devoted to television news
Levels of use of online news
Receptivity of new news sources
News source displacement
Credibility of offline versus online news
Importance of news brands
Concluding remarks
Chapter 5: The future of television as an entertainment source
Perceived importance of different entertainment sources
The Internet as an entertainment source
Video viewing online
Continuous measurement of online video viewing
Online video viewing versus television
Video game playing
Concluding remarks
Chapter 6: Future audiences, future services
Television versus the Internet: continuing distinctions
The promise of digital
Future audiences
Final thoughts
References
Index
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