- Cover
- Half title
- Title
- Copyright
- Contents
- Preface to the Fourth Edition
- Part I. The Basics
- Part II. The Letters
- Chapter 6. Sales, Marketing, and Public Relations Letters
- Letters of Introduction
- Sales Letters
- Letter Accompanying Renewal Notice
- Letter Announcing a Special Presentation
- Letter Expressing Appreciation to Customers
- Catalog Letters
- Sales Inquiry Response
- Appointment Requests
- Letters of Interest
- Letter to Difficult-to-See Prospect
- Letter to Find Decision Maker
- Letters Confirming Proposals
- Follow-Up Sales Call Letters
- Letter to Renew Contact
- Letter Welcoming New Client
- Letter Asking for Referral
- Letter Promoting Special Sale
- Letter to Wish Existing Customer Holiday Greetings
- Letter to Acknowledge Anniversary of a Sales Relationship
- Public Relations Letters
- Chapter 7. Customer Service Letters
- Complaint Resolution Letters
- Apology Letters
- Letter Acknowledging Order
- Letters Correcting Wrong Shipment
- Product or Service Information Letters
- Thank-You Letters to Customers
- Letter to Lapsed Customer
- Pricing Letters
- Change-in-Location Letters
- Project Status Letters
- Product-Handling Letter
- Letters Announcing Personnel Changes
- Subscription Response Letters
- Letters to Stockholders
- Letter Dealing with Unreasonable Customer
- Chapter 8. Credit and Collection Letters
- Letter Requesting Commercial Credit
- Credit Information Letters
- Letters Announcing Credit Policy Change
- Returned-Check Letters
- Credit Reference Letters
- Letter Denying Credit
- Letters Granting Credit
- Letter Raising Credit Limit
- Letter Clearing Disputed Items
- Stop-Payment Letter
- Collection Letters
- Credit-Suspension Letter
- Letter Reinstating Credit
- Letters Accepting Partial Payment
- Letter Acknowledging Payment
- Letter About Deposit Due
- Letter to Lender to Renegotiate Payment Terms
- Letter from Customer About Billing Error
- Chapter 9. Letters to Vendors and Suppliers
- Letter Dealing with a Request for Proposal
- Letters Involved with Presentations
- Letters Dealing with Vendor Bids
- Letter Placing Order
- Letter Requesting Distributor’s Name
- Letter Seeking Information About Product
- Letter Asking About Quantity Discounts
- Letters Complimenting Vendors
- Letters Clearing Up Billing Errors
- Letters Complaining to Vendors
- Letter Cancelling Contract
- Letter Firing Vendor Because of Economic Conditions
- Chapter 10. Personnel Letters
- Job Interview Request Letters
- Letters Accompanying Résumés
- Letter Withdrawing Candidacy for a Position
- Letters Responding to Job Applications
- Letters Thanking People Who Recommended Applicants
- Job-Offer Letters
- Letters Accepting or Rejecting Job Offers
- Letter Welcoming New Employee
- Recommendation Letters
- Commendation Letters
- Letters About Job Promotions
- New-Employee Announcement Letter
- Letters Requesting and Refusing Raises
- No-Longer-With-Us Letters
- Letter of Resignation
- Letters to Retiring Employees
- Letters Regarding Leaves of Absence
- Letter Offering Employee a Lesser Position
- Reprimand
- Termination Letters
- Letter Acknowledging Anniversary Date
- Letter Announcing Staff Changes
- Letter Requesting Mentorship
- Farewell Letter to Employee
- Chapter 11. Transmittal Letters
- Chapter 12. Confirmation Letters
- Chapter 13. Request Letters
- Letter Requesting Information About Accommodations
- Letter Requesting Information About Seminars
- Letter Requesting Assistance
- Letters Requesting Return of Material
- Letter Requesting Material from Speaker
- Letter Requesting Correction on Charge Account
- Letter Requesting Reprint of Article
- Letter Requesting Subscription Cancellation
- Letter Requesting Free Products
- Letter Requesting Information About a New Product
- Letter Requesting Pricing Information
- Chapter 14. Replies
- Letter Acknowledging Order
- Letter Acknowledging Registration for Conference
- Remittance Letter
- Response to Request for Clarification
- Response to Request for Information About Member of Organization
- Letters Responding to Requests for Materials
- Letter Replying to a Sales Letter
- Letter Responding to a Request for Free Products
- Letter Responding to Request for Information About a New Product
- Letters Responding to Requests to Be a Speaker
- Chapter 15. Permissions Letters
- Chapter 16. Social, Personal, and Miscellaneous Letters
- Thank-You Letters
- Invitations
- Letters Accepting Invitations
- Letters Declining Invitations
- Letter Expressing Interest in Speaking
- Letter Reserving Meeting Facility
- Letter Requesting Membership in a Club
- Follow-Up Letter to Speech Attendees
- Letter Expressing Compliments on an Article
- Birthday Greetings Letter
- Public Service and Fund-Raising Letters
- Letters Declining Requests for Donations
- Letter Urging Political Representative to Action
- Congratulations-on-New-Position Letters
- Letters to Sick Employees, Acquaintances
- Condolence Letter
- Letter Congratulating Someone on Opening a Business
- Letter Announcing Retirement
- Chapter 6. Sales, Marketing, and Public Relations Letters
- Part III. Appendixes
- Appendix I. Words to Watch
- Appendix II. Punctuation
- Index
-
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