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by Patrick Snow
The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity
Cover
Praise for the Affluent Entrepreneur
Title Page
Copyright
Dedication
Acknowledgments
Introduction: Building Income Security
Principle 1: Creating Your Own Unique Product or Service
Identify Problems or Opportunities in the Marketplace
Do What You Are Good at and Enjoy
Most Marketable Passions
Unique Selling Proposition
Keeping Your Overhead Low
Writing a Business Plan
Summary
Principle 2: Identifying Hot Trends in the Marketplace
Trend of Collecting Gold and Silver Coins
Matching Your Passions to Today's Trends
Identifying Other Trends but Not Working in That Industry
A Personal Transportation Trend
Summary
Principle 3: Getting Your Family's Support
Credit Score
Coming to Terms with Your Spouse
Happy Family Equals Happy Future
Family Must Be Your Top Priority
Summary
Principle 4: Applying the Principles of Successful Selling
Starting Young
The Affluent Entrepreneur's Sales Success Formula
Your Biggest Obstacle
The Formula
Prospecting System
Summary
Principle 5: Finding and Hiring the Right People
Commission Only
Finding Talent
Summary
Principle 6: Developing a “No Matter What” Mentality
You Decide Your Future
Where There's a Will, There's a Way
There Is Always a Way
Summary
Principle 7: Participating in a Mastermind Group
Mastermind Defined
Meeting Agenda
Who Should Be Your Mastermind Partners?
Summary
Principle 8: Outsourcing Your Non–Revenue-Producing Tasks
Bookkeeper
Virtual Assistants
Virtual Board of Directors
Summary
Principle 9: Securing Win-Win Transactions
Going the Extra Mile
Above and Beyond
Look to Implement a Win-Win with Your Family
Summary
Principle 10: Leveraging Technology and the Internet
Conference Calls
E-mail
Blogging
Fan Pages and Social Networking Ads
The Internet
Summary
Principle 11: Taking Calculated Risks
Risk
Summary
Principle 12: Turning Adversity into Your University
Failure
A Few of My Adversities
Presidential Example
Quotes to Help You Beat Adversity
Summary
Principle 13: Using Other People's Money
Five Types of Seed Money
Best Solution
Your Most Audacious Goal in Life
Other People's Money
Summary
Principle 14: Prospecting 50 Percent of Your Working Hours
Managing Your Time
The 50 Percent Rule
Outsourcing
If You Build It, They Will Not Come
Summary
Principle 15: Building Your Brand Identity
Branding “You”
Summary
Principle 16: Hunting for Big Deals
Selling in Volume
Summary
Principle 17: Investing in Yourself
Entertainment versus Education
Formal Education versus Self-Education
Wealth and Taxes
Taking Charge of Your Future
A Better Way to Set and Achieve Your Goals
Summary
Principle 18: Marketing Your Business Instead of Advertising It
The Difference between Marketing and Advertising
Summary
Principle 19: Creating Walk-Away Incomes
Inner Circle
Collections
Summary
Principle 20: Selling Your Business and Starting Over Again
What's Next?
To Cash In or Hold Out
Summary
A Final Note: Passing It On and Giving It Away
The 20 Character Traits of Affluent Entrepreneurs
The Affluent Entrepreneur's Creed
About the Author
About the Snow Group
Best-Seller Book Coaching
Book Patrick Snow tO Speak at Your Next Event
Index
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