INDEX
Abloh, Virgil, 55
Adams, Scott, 75
Adidas, 73
Adjacent skills, 52–53
Airbnb, 89
Andreessen Horowitz, 96
Armstrong, Neil, 55
Asimov, Isaac, 120
Atomic Habits (Clear), 134
Audience:
bringing value to, 161
hashtag to find target, 108–109
understanding, 70–71
Authors, 176
Automobiles, 89
Baby steps, taking, 36–37
Bananas, 191–192
Bank man-Fried, Sam, 112
Barrett, RJ, 172
Barron’s, 126
Battlefield Earth (Hubbard), 66
Beauty Fenty, 65
Beeple, 57
Behavior, attention to, 117
Berkshire Hathaway, 66
Best practices, 24–25
The Bill Simmons Podcast, 42
“The Billion-Dollar Decision” (Twitter thread), 177
Blockbuster, 6
“Bodak Yellow,” 22
Bold Ones, 1–19
author as, 1–14
becoming, 17–18
as disruptors, 4–7
Drake as, 15–17
Hatshepsut as, 187–188
Ken Kutaragi as, 1–4
operating within systems, 8–11
Samuel Zemurray as, 191–194
Bond Capital, 126
Bonilla, Manuel, 192
Building loyalty, 61–84
by Ching Shih, 61–64
and continuing to disrupt yourself, 81–83
with halo effect, 72–76
paradox of, 79–81
by Rihanna, 64–65
with social media, 77–79
with underdogs, 68–72
Burgis, Luke, 182
Business Insider Ignition conference, 97
Buytopia, 107
Caesar, Julius, 4
Cai Lun, 119–120
Campbell, Joseph, 187
Canada, 172
Cardi B, 21–23, 26–27, 52–53, 195
Carey, Mariah, 34
Cashing Out (Saunders and Saunders), 75
Catchy, creating something, 131–134
Certifications, 185
Challenges, finding your next, 35–36
Change:
during difficult times, 13
direction of, 47–48
incremental, 36–37, 50–54, 155
speed of, 9
Chappelle, Dave, 183
Ching Shih, 61–64, 70, 77, 82–83, 142, 195
Chiquita, 194
Clear, James, 134
Club Penguin, 106
Collaboration:
for cultural disruption, 181–183
as default, 53
and growth, 71–72
overdelivering with, 136
to solve problems, 56
for work with visuals, 174
Comfort, moving away from, 95
Comic book creators, 176
Comments, replying to, 135
Commitment, to new projects, 159, 161
Connections:
and collaboration, 71–72
between industries, 121
with number two people, 71
one-to-one, 140–142
replying to comments, 135
and technology, 127
with visual ideas, 174
Consistency, 136–137
Consumer Electronics Show, 1991, 2
Contagious, innovation as, 183
Content-Based Networking (Carbary), 71
Contrarian, 91–96
Control, illusion of, 186
Convergence, of opportunities, 154
Cooney, Kara, 175
Cooper, Anderson, 80
Copeland, Misty, 10–11
Copernicus, 14
Corden, James, 147
Core:
denting outside of, 51–54
illusion of, 44–47
Cotton production, 86–87
Creator economy, 7
Creators, 89
Crumbl, 177–179
Cults, 66
Cultural disruption, 167–189
examples of, 169–171
by Hatshepsut, 167–169
including others in, 180–183
MAYA principle, 183–186
power of stories in, 175–180
reshaping the world, 187–188
seeing direction of, 48–49
Vince Carter effect, 172–175
Curie, Marie, 14
Curry, Steph, 4
Curzon, Lord, 88
The Daily Show (television program), 146
Darwin, Charles, 9
Data, making money from, 138–139
David (biblical figure), 69–70, 141
D&D (Dungeons & Dragons), 176
Declaring independence, 129–131
Deepest, darkest secrets, 119–121
Def Comedy Jam, 183
Defensiveness, about expertise, 27
Degrassi: The Next Generation (television program), 16
Deir el-Bahri, 169
Deloitte:
author at, 11–13
building personal brand while at, 129–130
contrarian behavior at, 98
looking outside the core at, 46–47
mentors at, 157–158
video presentations at, 174–175
Denting the outside, 50–54
Destiny’s Child, 34
Details, considering, 114
Devil’s advocate position, 93
Diamandis, Peter, 9
DiCaprio, Leonardo, 179
Differentiators, 75
Dilbert, 75
Direction, of change, 47–48
Dirty Dough, 178–179
Discovery, innovation as, 108–110
Disney, 66
Disruption, 85–103
being a contrarian, 91–96
failure as necessary for, 96–101
and long view, 101–102
of self, 81–83
as silly ideas, 88–91
by Jamsetji Tata, 85–88
Disruptors:
Bold Ones as, 4–7
surrounding yourself with, 181–183
Domus 1060 (Abloh), 55
Dragons’ Den (television program), 106, 107, 122
Drake, 15–16
Dreamforce conference, 176–177
Duane Shoots Toys, 133
Dungeons & Dragons (D&D), 176
Ebro in the Morning (radio program), 21–22
Egypt, pharaohs of, 167–169
Elevators, 183–186
Elizabeth II, Queen, 14
Emerson, Ralph Waldo, 131
Engineering hot streaks, 156–162
Everydays (Beeple), 57
Expectation Effect, 159
The Expectation Effect (Robson), 158
Expectations, 120–121
Expertise, 26–28
Facebook, 94–95
Failure, 96–101
Fairey, Shepard, 132
Fan fiction, 176
Fear, overcoming, 184
Ferrazzi, Keith, 7
Find My iPhone, 95
Followers, 125–143
building your personal brand for, 129–131
of business founders, 66–67
creating catchy message for, 131–134
delivering value to, 72
on Instagram, 26
Mary Meeker creating, 125–126
necessary number of, 126–129
one-to-one connections with, 140–142
overdeliver to, 134–137
and Web 3.0, 137–140
Fortune, 126
Fragmentation, capitalizing on, 77–79
Frenette, Paul-Marc, 29–30
FTX, 112
Fussell, Paul, 31
Gender bias, 121
Genghis Khan, 96
Gift stacking, 153–154
Gilgeous-Alexander, Shai, 172
Girard, René, 182
Gladwell, Malcolm, 71
Goff, Bob, 140–141
Goldin, Kara, 56
Google, 138
GQ, 16
Graham, Aubrey, 15–16
Gratitude journal, 155–156
Groupon, 107
Guatemala, 192
A Guide Through the American Status System (Fussell), 31
Habits, attention to, 117
Halo effect, 72–76
Hard-to-find secrets, 115–119
Harpo Productions, 66
Harry Potter series, 66
Hashtags, 108–109
Hatshepsut, 167–170, 173, 175–176, 181, 184–185, 187–188, 195
Henn, Steve, 184
Heraclitus, 9
The Hero’s Journey (Campbell), 187
Hint Water, 56
Hodads, 164
Homecoming King (television special), 145, 147, 148
Honduras, 192
HOPE political campaign, 132
Hot streaks, 145–165
engineering, 156–162
and Hasan Minhaj, 145–148
preparing for, 152–156
reluctance to pursue, 162–164
and timing, 148–150
understanding, 150–152
Hubbard, L. Ron, 66
Hunches, playing, 49–50
Icebery of Secrecy, 110–112
Ideas:
making connections with, 174
planting, 180
silly ideas, 88–91
unconventional ideas, 96
Illusion of control, 187
Illusion of the Core, 44–47
Image, worrying about your, 99–100
Inception (film), 179
Incremental change, 36–37, 50–54, 155
Individuals:
disruptors as, 16–18
gaining market share, 7
Innovation, 105–123
at Clearco, 121–122
as contagion, 183
deepest, darkest secrets in, 119–121
as discovery, 108–110
hard-to-find secrets in, 115–119
as necessary for Bold Ones, 10–11
obvious secrets in, 112–114
power of, 195
ROI on investments in, 110–112
by Michele Romanow, 105–108
surrounding yourself with innovators, 181–183
and waste, 57–58
Instagram, 26
Institutions:
Bold Ones working within, 8
control of society by, 77
Illusion of the Core for, 45
Intellectual property (IP), 131
Internet, 90
“The Internet Report” (Meeker), 125–126
“The Internet Trends Report” (Meeker), 134, 195
IP (intellectual property), 131
iPhone, 126
Irvine, Skyler, 175
J Dilla, 55
Jay-Z, 34
Jesus Shoes, 159
Joan of Arc, 14
Journaling, 155–156
Kahlo, Frida, 4
the Kardashians, 78
Kaur, Rupi, 154
Kellogg Insight, 151
Kellogg School of Management, 151
Keynote speaking, 163
Kodak, 6
Kriss Kross, 34
Kublai Khan, 4
Kutaragi, Ken, 1–4, 8, 10, 142, 195
Lawrence, Martin, 183
Learning, continual, 46–47
Lee, Angie, 136
Legal stamps of approval, 185
Letterman, David, 90
Lightning Strikes, 148–150
Lil’ Bow Wow, 34
Lil’ Kim, 23
Lil Nas X, 14
Lil NAS X Satan Shoes, 159
Lil Wayne, 23
Listening, 33
LIV Golf, 6
Love Does (Goff), 141
Love & Hip Hop: New York (television program), 21, 26
Lowe Foods, 114
Lower-status situations, 32
Lucas, George, 176
LVMH, 65
Magic, creating, 179–180
“Make America Great Again” political campaign, 132
Marketplace:
value perceived in, 118
watching, 33
Markets, combining, 55–56
Martell, Dan, 113
Maxwell, Bennett, 178
MAYA principle, 183–187
McGrady, Tracy, 172
Medium, for personal brand, 79, 134
Meeker, Mary, 125–126, 131, 134, 137, 141, 142, 195
Memorable, being, 76
Merkel, Angela, 14
Merrifield, Lane, 106
Merton, Robert K., 156
Messi, Lionel, 58
Michelin, Édouard and André, 73
Michelin Guide, 73
Minaj, Nicki, 23
Minhaj, Hasan, 14, 145–148, 150, 153, 155, 195
Money on the Table (web series), 75
Monitor Deloitte, 110
Morgan Stanley, 125
Moves, 158
Mr. Beast, 4
Murray, Jamal, 172
Myer Horowitz Theatre, 13, 163
NBA Slam Dunk Contest (2000), 172
Nelk Boys, 7
Nelson Spooner Productions, 12–13
Netflix, 6, 30, 138, 147, 148, 150
Never Eat Alone (Ferrazzi), 7
Never Split the Difference (Voss), 186
Newsjacking, 75
NFT sales, 57
Nintendo Entertainment System, 3
Notorious B.I.G., 23
NPR’s Morning Edition, 184
Number two people, 71
Obama, Barack, 132
Observation, 117–118
Obvious secrets, 112–114
Ocasio-Cortez, Alexandria, 78
Off-White, 55
Ohaga, Norio, 2
O’Leary, Kevin “Mr. Wonderful,” 106
On the Origin of Species (Darwin), 9
“100 True Fans” (Jin), 127–128
“1,000 True Fans” (Kelly), 127, 137, 141
One-to-one connections, 140–142
Origin stories, 177
Otis, Elisha, 183
Overdelivering, 134–137, 160, 161
Paper, development of, 119–120
Paradox of piracy, 79–81
Parks, Rosa, 4
Parrot, Katie, 140
Passion, innovating with your, 16
Passion economy, 127–128
Patel, Beena, 147
The Patriot Act (television program), 145–146, 150
Paul, Logan, 7
Pearl Harbor (film), 23–24
Percival, Rob, 7
Personal brand:
building, 129–131
Personal interests, tapping into, 133
Personal moats, 74–76
Peterson, Jordan, 78
Philips, 2
Picasso, 55
Pirates, 61–64
Pirates of the Caribbean 3 (film), 63
Pitt, Brad, 92
Porters, 183
Potter, Clare, 177
Preparation, for hot streaks, 152–156
Processes:
combining, with technology and markets, 55–56
keeping old, for comfort, 186
Publishing your content, 79, 162
Puri, Shaan, 160
Questions, asking bolder, 113
Razek, Ed, 69
Red Flag Fleet, 62
Refinery 29, 80
Remixing, 54–56
RenzlerMedia, 175
Replying to comments, 135
Repositioning, 117–118
Researchers, hot streaks for, 156–157
Retiring, 82–83
The Ringer, 42
Risk, building tolerance to, 154
Robson, David, 158
Rock, Chris, 183
Rogan, Joe, 78
ROI, 110–112
Romanow, Michele, 105–108
Room for Improvement (mixtape), 16
Rosenberg, 21
Russell Westbrook Trap, 28–30
SaaS Academy, 113
Safety buttons, 186
Salesforce, 176–177
Sarandos, Ted, 148
Saunders, Kiersten and Julien, 75
Savage Fenty, 65
Savage X, 80
Scalability, 134–135
Scheduling, of hot streaks, 159, 161
Sears, 107
Shakespeare, William, 14, 141, 170
Shark Tank (television program), 106
Simmons, Bill, 41–43, 47, 52, 53, 58, 78, 131, 195
Simmons, Russell, 182
Simplicity, 180
SMS messaging, 89
Snapchat, 95
Social media:
building loyalty with, 77–79
and continuing to disrupt yourself, 81
engagement with, 106
investing in advertising on, 107–108, 121
rapid evolution of, 138
Soros, George, 85
Spielberg, Steven, 30
Sports, hot streaks in, 150
Stacking your gifts, 153–154
Stage, sharing, 136
Stern, Howard, 81–82
Stories, power of, 175–180
Storytelling:
in comedy, 146
in cultural disruption, 175–180
and status, 32
Success, 21–39
being stuck in past successes, 37–38
of Cardi B, 21–23
effects of early, 156–157
and expertise, 26–28
limitations of best practices, 24–25
as pitfall, 23–24
and Russell Westbrook Trap, 28–30
starting at the bottom, 33–37
and status, 31–33
Sweet Fish, 130
Systems, operating within, 8–11
Tata, Ratan, 102
Tata Group, 87–88
Team strategy, 53
Tebow, Tim, 140
Technology:
combining, with processes and markets, 55–56
and connections, 127
rapid spread of new, 9
Tenth Man Rule, 92–93
Tesla, 66
Thatcher, Margaret, 4
Thiel, Peter, 110
Third-party recognition, 185
Thompson, Ben, 7
Thorndike, Edward, 72
3% Rule, 54–56
Thutmose II, 167
Thutmose III, 167
Time, 55
Timing, 148–150
Tolkien, J. R. R., 176
Tragedy, as new starting point, 37, 163
Trends, jumping on, 95
Trump, Donald, 78, 132, 146, 147
Trust, building, 72
Tucker, Chris, 183
Twitch, 89
Twitter, 177
2000 NBA Slam Dunk Contest, 172
Unconventional ideas, 96
Underdogs, 68–72
Unintended consequences, 121
United Fruit, 193–194
Usher, 34
Utah Business, 178
Value:
delivering, to audience, 161
delivering, to followers, 72
perceived in marketplace, 118
Van Gogh, Vincent, 152
Van Gogh Museum, 151
Video games, hot streaks in, 150
Video presentations, 174–175
Villains, 177–179
Vince Carter effect, 172–175
Viral, going, 181
Virtual keynote speaking, 163
Vision, 41–59
creating new, 43–44
direction of change, 47–48
and direction of change, 47–48
Illusion of the Core, 44–47
making small changes, 50–54
and playing hunches, 49–50
of Bill Simmons, 41–43
and 3% Rule, 54–56
waste and innovation, 57–58
widening your, 48–49
Visuals, power of, 173
Vogue, 69
Voss, Chris, 186
Vygotsky, Lev, 52
Wahlberg, Mark, 140
Walmart, 50
Wanting (Burgis), 182
Warby Parker, 6
Warhol, Andy, 4
Waste, 57–58
Web 1.0, 138
Web 2.0, 138
Web 3.0, 137–140
“The Web3 Renaissance” (Jin and Parrot), 140
Weezer, 34
Weick, Karl E., 30
Weinberg, Peter, 91
WELP, 159
West, Kanye, 73
What are we missing? mindset, 93
White House Correspondents’ Dinner, 147–148, 150, 155
Wiggins, Andrew, 172
Wilde, Oscar, 188
Witherspoon, Reese, 140
The Woman Who Would Be King (Cooney), 175
World War Z (film), 92
Writers, 176
Xscape, 34
Yeezy, 73
YouTube, 133
Zelensky, Volodymyr, 11
Zemurray, Samuel “Sam the Banana Man,” 191–194
Zheng Yi, 62–63
Zuckerman, Harriet, 156