NOTES
CHAPTER 1
1. https://www.gamesradar.com/playstation-25th-anniversary-how-sony-created-the-console-that-redefined-the-game-industry/; Garfinkle, Joel A. Getting Ahead: Three Steps to Take Your Career to the Next Level. John Wiley & Sons, 2011.
2. https://venturebeat.com/2018/06/23/the-story-behind-nintendos-betrayal-of-sony-and-how-it-created-its-fiercest-rival/.
3. https://www.digitaltrends.com/gaming/bestselling-consoles-of-all-time/.
4. https://www.amazon.com/Ken-Kutaragi-PlayStation-Developer-Innovators/dp/0737738626.
5. The origin of this quote is disputed; thought leader and business author Peter Drucker is often given credit for it.
6. The premier is to a Canadian province what a governor is to a US state.
7. On the Billboard Hot 100.
8. From The Matrix.
CHAPTER 2
1. https://www.youtube.com/watch?v=23orFHrxdps&
2. A triple-double occurs when an NBA player achieves three double-digit statistics in three of these main categories: assists, blocks, points, rebounds, and steals.
3. Greatest of all time.
CHAPTER 3
1. https://www.domusweb.it/en/design/2021/09/21/the-percentage-of-creativity.html.
CHAPTER 4
1. Duncombe, Laura Sook. Pirate Women: The Princesses, Prostitutes, and Privateers Who Ruled the Seven Seas. Chicago Review Press, 2017.
2. There were other pirates in other parts of the world who also created pirate federations and codelike regulations for their respective territories.
3. https://cdapress.com/news/2022/feb/20/history-corner-chinas-pirate-queen/.
4. Italics mine.
5. Tracking down this quote’s origins has been difficult. Most agree that Hubbard said it exactly like this, or something very similar. Many sources suggest that science fiction historian Sam Moskowitz was the first to document Hubbard’s utterance of this exact quote in a 1994 affidavit that Moskowitz wrote. That affidavit, again, has been difficult to find. In the supposed affidavit, Moskowitz supposedly claimed that Hubbard said this at a 1948 meeting hosted by the Eastern Science Fiction Association.
6. https://www.apa.org/monitor/julaug02/eminent.
7. https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf.
8. https://www.refinery29.com/en-us/2022/02/10873570/rihanna-savage-x-fenty-interview.
CHAPTER 5
1. Academics disagree on this quote’s origin.
2. In this book, I refer to Jamsetji Tata by his first name to distinguish him from the rest of his family.
3. An innovative YouTube-based educational institution. Check it out!
4. https://www.businessinsider.com/amazon-buys-twitch-2014-8.
5. https://earthweb.com/twitch-statistics/#:~:text=Twitch%20has%2030%20million%20daily,had%2055%20million%20active%20users.
6. https://www.linkedin.com/pulse/contrarian-marketing-manifesto-peter-weinberg/.
7. https://www.history.com/topics/middle-east/yom-kippur-war#:~:text=On%20October%206%2C%201973%2C%20hoping,day%20in%20the%20Jewish%20calendar.
8. Kuperwasser, Yosef. Lessons from Israel’s Intelligence Reforms. Saban Center for Middle East Policy at the Brookings Institution, 2007.
9. Most of Israel’s policies are fairly secretive, but some analysts have suggested that not only is the concept of the tenth man alive and well in Israel, but the country may have an entire unit dedicated to Devil’s Advocate thinking.
10. Barnea, Avner. “Devil’s Advocate: A Methodology to Improve Competitive Intelligence.” Competitive Intelligence 22, no. 3 (Summer 2018).
11. Peterson, Jordan B. 12 Rules for Life: An Antidote to Chaos. Penguin, United Kingdom, 2018.
12. https://www.aboutamazon.com/news/company-news/2018-letter-to-shareholders.
CHAPTER 6
1. Monitor Deloitte is a sister company that specializes in strategic consulting.
CHAPTER 7
1. https://kk.org/thetechnium/1000-true-fans/.
2. https://li-jin.co/2020/02/19/100-true-fans/.
3. https://www.forbes.com/sites/stephanieburns/2020/09/18/from-a-100-microphone-to-millions-of-downloads-top-tips-for-building-a-raving-podcast-audience/.
4. https://every.mirror.xyz/y_WLA-Tk3VF5uPqHi-glDLVVfHxLUbjXakRI7SMISas.
5. Goff, Bob. Dream Big. Thomas Nelson. Kindle Edition, p. 59.
CHAPTER 8
1. https://journals.lww.com/nsca-jscr/fulltext/2014/10000/the_effect_of_wave_conditions_and_surfer_ability.31.aspx.
2. Merton, Robert K. “The Matthew Effect in Science: The Reward and Communication Systems of Science Are Considered.” Science 159, no. 3810 (1968): 56–63.
3. Researchers have identified a number of phenomena that could fall under the expectation effect. The Pygmalion effect, placebo effect, and halo effect are a few popular examples.
CHAPTER 9
1. Some scholars say she was the first true, full-powered pharaoh; other scholars say that Nitocris or Sobekneferu, who came before her, was the true first.
2. https://www.complex.com/sports/best-canadian-nba-players-right-now/dillon-brooks.
3. https://www.sportingnews.com/ca/nba/news/full-list-canadian-players-in-nba-2021-22-season/ml0ooa2v6ua31ar4qpmig53m1.
4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4574956/#:~:text=All%20primates%2C%20including%20humans%2C%20are%20highly%20visual%20creatures.&text=We%20rely%20heavily%20on%20visual,the%20formation%20of%20social%20hierarchies.
5. https://www.sfexaminer.com/archives/dreamforce-returns-with-hundreds-on-hand-down-from-170-000-in-the-past/article_effb9906-f98d-595a-abc4-a029127fc00b.html.
6. https://www.nytimes.com/1999/01/11/nyregion/clare-potter-who-set-trends-in-women-s-clothes-dies-at-95.html.
7. https://www.utahbusiness.com/utah-cookie-wars-dirty-dough-responds-to-crumbls-lawsuit/#:~:text=%E2%80%9CApparently%2C%20this%20billion%2Ddollar,boxes%2C%E2%80%9D%20says%20Bennett%20Maxwell.
8. https://www.npr.org/2015/07/31/427990392/remembering-when-driverless-elevators-drew-skepticism.
9. Cooney, Kara. The Woman Who Would Be King: Hatshepsut’s Rise to Power in Ancient Egypt. Crown Publishing Group, New York, 2015.
10. https://www.npr.org/2015/07/31/427990392/remembering-when-driverless-elevators-drew-skepticism.
CONCLUSION
1. Some may point out that, technically, the company he purchased the first ripes from was Boston Fruit Company, which merged with others later to become United Fruit.