Chapter 25
Partnering Strategies to Get Things Done
In This Chapter
• Partners are everywhere
• People respond to appeals for participation
• Empower yourself, empower others
• Coaches, mentors, and trail guides
 
“United we stand, divided we fall.”
“Birds of a feather flock together.”
“No man is an island.”
“Either we all hang together, or we all hang separately.”
Partnering with those around you can mean the difference as to whether or not you accomplish something big that you’d like to get done. There is something encouraging, stimulating, and even inspiring about partnering with others who are seeking to achieve the same types of goals that you are.
This chapter will show how it helps if you and your partner(s) proceed with the same intensity to get something done. It also helps if you’re striving for the same goal at the same time, but it doesn’t matter what you call yourselves. A classic example is two workers studying for a career-related exam, such as the CPA Exam.

Potent Professional Peers

Of all the possible others with whom you could combine forces, your professional peers are your easiest to identify and join in partnership. Your peers consist of co-workers, other people in your line of work, and others with whom you have a rather natural and easy communication channel.
Peer group partnerships tend to be more fluid, though potentially as powerful as any of the other types of groups. Undoubtedly you already belong to one or more peer groups consisting of two or more people.
What follows is a sampling of the names attributed to peer groups, although what you call your affiliation is not nearly as important as how you work together and what you’re able to achieve.
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Managers and staff people in other departments and other divisions who have no formal role in what you’re working on may serve as valuable resources. Depending on their education, background, and experiences in general, you may find selected individuals who can serve as ad hoc trail guides, at least pointing you in the right direction.
Consider this: a quick, well-delivered phone call to one of these valuable contacts, a one-line e-mail, or a brief encounter in the hallway could result in you getting the right input at just the right time to propel your project or task forward.
Dyna Moe
Every time you encounter another co-worker, you potentially open yourself up to a world of opportunities, knowledge, contacts, and influence that you may not realize or notice based on a brief encounter.

The Care and Feeding of Partners

In the professional services arena, accountants, attorneys, dentists, doctors, engineers, and real estate agents traditionally initiate firms as business partnerships. Changes in tax, liability, and estate planning have combined to make the corporate form of organization far more viable for many professional service firms. Still, even in the smallest of informal groups, the two-person group, it is often preferred to have one person who is in charge.
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Coming Undone
Fifty-fifty partnerships sound fine but can lead to far more squabbles than when there is a clear leader. When parties have equal rank and no one is in command, the chance of stalemates on given issues rises.
When two friends form a partnership, trouble can loom because their friendship itself can get in the way. If they’ve gotten along well for years, each may assume that the same relationship is possible in a business setting; however, it’s wise to be wary. Partnerships at work are a different animal.
Despite the pitfalls, there’s something special about having one other person with whom you partner that can draw out the best in both of you.
As long as partners respect the capability or contributions of the other, partnerships can go on and on, independent of what type of relations the individuals have otherwise.

Partnering with Customers or Clients

Partnering with customers or clients can prove to be highly rewarding as well. From the standpoint of achieving effective solutions, how often do you consider the knowledge, operating experience, and resources of some of your organization’s best customers or clients?
When it comes to getting things done, customers can offer fresh perspectives and keen insights that could mean the difference in the case of, say, developing a new product or service. Also, customers or clients may have policies and procedures in place which may be worth emulating.

Appeals for Participation

People respond to high appeals for participation. When Colin Powell assumed leadership at the U.S. Department of State in January 2001, his closed-door 90-minute session with the top agency officials reportedly was the stuff of which legends are made. Although Powell didn’t allow a recording of it, allegedly lifelong State Department employees re-dedicated themselves to the agency’s work in an unprecedented manner. Now that is recruitment. Likewise, you hear of coaches who give half-time pep talks that rally their teams on to victory despite the shellacking they took in the first half.
You may not possess legendary alliance-building skills, but elements of your personality and communication style undoubtedly can be harnessed to win people over, and get them to partner with you. You can start on this road, the very next time you attend a meeting or business function within your organization or outside of it. You can even start with total strangers!

Enlisting Others at Everyday Activities

Those who have achieved success at work or in life often seem to know something special about connecting with other people. They say the right things, and associate with the right people. They have a knack for keeping up with what is going on, and they find many ways to use that knowledge to form alliances.
High-octane persuaders can adapt their styles depending on degrees of formality, levels of seriousness, and the people involved. They have subconscious ideas of their desired outcomes in the back of their minds. These ideas might range from negotiating a business deal to successfully completing an involved project.
The accurate use of names is crucial in greetings, and alliance builders are especially adept at remembering and using them. Some naturally have good memories; many others take memory-enhancement courses to learn and practice the many tricks for remembering. They know how important this skill can be. Addressing someone you have recently met with confidence, without mixing up his or her name, opens the door of opportunity.
Dyna Moe
Those with a knack for forming alliances know the importance of using a person’s name. It has been said that our names are the “sweetest and most important sounds in the English language” to many of us.
One manager at an electronics company instructs his assistant to make calls before a meeting and create a list of the names of people who’ll be in attendance. He studies the list prior to the event so that he’ll be at his networking best when everyone arrives.

Exhibiting Host Behavior

At a business reception small pockets of people congregate between the bar at one end of the room and the table at the other end. The opportunity for making new business contacts here is ripe.
You’ll spot at least one person, smiling and gracious, moving around the room fluidly, shaking hands and introducing himself with direct eye contact and a warm smile. This person spends some time with each individual he or she greets, listening carefully while the other talks. This person’s ability to form alliances and partnerships is head and shoulders above the others in the room.
Whatever his job title, he understands a critical factor in human relations, described by Dr. Adele Scheele in Skills for Success—the importance of exhibiting host behavior. In other words, such people don’t wait around to make connections. They know when to take the initiative to make others feel comfortable in a meeting environment.
Dyna Moe
It may seem elementary, but many people feel too awkward to even say who they are. State your name and position with enthusiasm. Then give enough information to lead the other person into an engaging conversation. All this takes only a matter of seconds. Practice will take away the awkwardness you may feel at first.
To make new quality contacts, you have to take advantage of the opportunities that come your way. When you have the chance to meet someone in person, first introduce yourself. Some alliance builders have a focused agenda and seek occasions for making business contacts or improving business relations.
Alliance builders seldom have the problem of having nobody to talk to; if left alone momentarily, they have a knack for acting in a commanding manner. Rather than sinking into the woodwork, they stand straight and, sipping a drink, survey the room with a look of alert interest and even slight amusement. They’re never left out because they don’t act left out!

Being Open to Empowering People

Some people, myself included, rely heavily on empowering people to gain the kind of insights, input, and feedback that enable us to propel ourselves forward. These people include peers, affiliates, and a wide variety of others, drawing from the best of those you might encounter at work and in life, as well as coaches.
Essential to having empowering people in your career is to be open to having them! This sounds simple enough, but many career professionals don’t embrace the notion. Think about anyone from work who always:
• Looks forward to hearing from you.
• Listens to you closely.
• Heeds your advice.
• Is appreciative for having received advice.
Is this the kind of person you want to be around? Of course. That’s the kind of person I am to my empowering people. They know that I want to hear from them and that I value what they tell me. I often act on what they recommend so rapidly that they’re amazed how quickly their advice took effect.

You for Me, and Me for You

People who empower you are also empowered by you in some way. Otherwise the relationship would not continue. The way that you empower them often can vary. Perhaps simply valuing what they say in a way that few others do fulfills a need in them that prompts them to want to keep the relationship going. Here are other ways you may be empowering those who empower you:
• Perhaps few others value them the way you do.
• The energy, discipline, and enthusiasm you exhibit in pursuit of your projects may be inspiring to them.
• What you want to get done in and of itself may be of notable interest to them.
• The questions that you ask of them may require answers that they previously may not have articulated and they value this interaction.
• They value being exposed to the elements of your world and your insights.

Empowerment Is Where You Find It

You can find empowering people in your career nearly everywhere you turn. Your peers, the list of groups earlier in this chapter, the next function you attend—all represent fertile arenas. Here are some more ideas:
• Professional association meetings, i.e., if you’re a financial planner, perhaps you meet somebody at the state chapter meeting of the Institute of Certified Financial Planners
• At civic, social, charitable association groups’ meetings
• At an adult-ed course you take
• Through friends
• At conferences you attend, particularly if they’re a presenter
• On airplanes, especially if you’re seated in first class
• When you serve on the same task force, special committee, commission, or other elected or appointed group
Dyna Moe
The process of identifying and nurturing relationships with empowering people is a dynamic one. You’re always bringing new people into the fold, while encountering yet others you suspect will become empowering people in your life.
 
Obviously you can only connect with so many people on a regular basis. The relationship with each of your empowering people requires some type of sustenance. What efforts will you undertake to maintain the relationship?

Advisory Boards: Empowerment Formalized

I have an advisory board of directors and I suggest that you devise one as well. Your initial response might be, “Okay, Jeff, you’re an author and a speaker. I can see why people might want to be a member of your advisory board. Me? I simply work at XYZ organization assembling computer chips. Who would want to be on my board?” There are lots of people who would like to be on your board!
If you poll most people whom you know, you’ll find that they’ve never been asked to be on a board in their entire lives. They’ve heard about people on boards, but they’re never asked.
Begin to look for people in your immediate surroundings who can be members of your advisory board. These could include people in local associations, one or two people from work, perhaps somebody from your church or community group, perhaps a mentor as well.
I’ll briefly describe my advisory board so that you’ll have ideas as to whom you might choose to be on yours. I have two people from radio, a radio host and a radio manager. I also have a couple of people from associations, both national and local. I have a lawyer or two, a magazine editor and a newspaper editor, a professor, a high school teacher, and three entrepreneurs.
I invite the whole group to dinner twice each year. It doesn’t cost as much as you might think; you can usually feed everyone for under $180.00. I let everyone know in advance what career and business challenges I’d like to tackle at the session.
First we have dinner, usually some kind of smorgasbord or a buffet. Afterward, I pass out the agenda, which is a repeat of the questions I circulated to them before that evening. One by one we discuss the things that I want to get done and they freely give me their ideas. I turn on my pocket recorder and capture it all!
I record everything and later carefully transcribe each of those gems. You might think, “Sure, people will come to my advisory board dinner once or twice, but would they come over and over again?” My board has met 14 times and I almost have to laugh because I get requests from people I’ve never met who have said, “So and so is on your board and suggested that you might invite me to be on it as well.”

Eliciting Participation

What if assembling an advisory board is a bit much for you right now? For whatever you’re trying to accomplish, when you want or need to recruit others, you can appeal to people’s reasons for participating. The following list, origin unknown, frequently appears in chamber of commerce newsletters under the title “inducing people to volunteer”:
1. Fill time
2. Repay a perceived indebtedness
3. Because someone they love benefits
4. To set an example for children
5. To work as a family
6. Someone they love is also involved
7. To meet people
8. To please someone else
9. To have fun
10. To gain skills
11. To gain experience
12. To be visible
13. To gain credit
14. To express their religion or belief
15. To find happiness
16. Because of tradition
17. To employ otherwise unused gifts or skills
18. As part of a group
19. To maintain health
20. To explore new learning, ideas
21. To heal
22. To avert loneliness
23. Because of interest
24. As a hobby
25. Out of concern
26. To receive a tax benefit
27. To counter-point paid work
28. As an extension of a job
29. Because they were assigned
30. To survive tragedy (cope)
31. To test leadership skills
32. To gain recognition
33. To acquire self-confidence
34. To be a change agent
35. To right a wrong
36. To work in a safe place
37. To save money
38. To have a purpose
39. To be a good neighbor
40. To get out of the house
41. To keep active
42. To experience new lifestyles
The breadth and depth of the items on this list speak for themselves. Note the linkage between many of the reasons cited and the principles of persuasion discussed in Chapter 23.

Partnerships Worth Exploring

Have you ever thought about teaming up with a coach to receive the big-picture type of guidance that you might not otherwise be getting on the job? Considering the kinds of things you want to achieve on the job and throughout your career, could a coach be helpful for you? Psychologist Harry Olson, based outside of Baltimore, Maryland, says that virtually all professional and Olympic athletes have personal coaches to help them perform to their maximum potential and deal with competition.
The better such athletes become, and the more elite their status, the more they need and rely on coaches. Why? Because the higher they rise in their fields, the more critical their moves become, and the more vital personal feedback becomes in avoiding mistakes. A personal coach offers the competitive edge!
Dyna Moe
Many high-achieving career professionals, with the aid of coaches, mentors, or other advisors, devise strategies to ensure success and to capitalize on new opportunities.
 
Olson says that a career coach can help “diagnose and sort out your situation and opportunities, offer new strategies for dealing with office politics and competition, and help you with vital stress management skills.”
A good career coach helps you discover and capitalize on new opportunities, provides new tools to improve communication, and helps chart your goals and career path. A career couch can serve as your personal, behind-the-scenes counselor, confidant, and consultant.
Dyna Moe
Deb Giffen, based in Philadelphia, has coached many high achievers in many different professions. “The fundamentals of coaching others stay the same from person to person, almost independent of what the student is trying to achieve,” says Giffen. “That’s why I can help one person in one field, and another person in another, even if I personally don’t have a background in those fields.”

I Did It “My Way! ”

“We don’t question the wisdom of using tools to fix our cars or build wood projects, yet often we balk at using all the resources available to build our careers,” says Olson.
Dyna Moe
A good coach will help you map out your goals and strategies and will monitor your progress. You will receive objective, honest feedback on an adult-to-adult basis without judgments. The coach will neither command you to do something nor let you flounder. He or she will help you sort out options clearly and objectively. The ultimate decisions and actions are always your own.
Many achievers value “doing it on my own.” They see using outside help as a weakness, as if they are dependent on the helper; as if using a personal consultant or counselor somehow takes something away from them. Far from it. The career counselor simply works behind the scenes, helping you so that you do your job better.
Self-analysis is limited and faulty because of self-protective “blind spots.” A coach increases your objectivity. Also, because of his or her background and training, a coach can address a broader range of issues than you’d be inclined to do. The coach’s primary role is to be a trainer, a listener, an observer, a motivator, and a sounding board.

Your Ambition as the Driving Force

What you want to get done is always the foundation of your relationship with the coach. A good coach is committed to helping you succeed. Ultimately you alone decide if a coach or career counselor is for you. However, says Olson, if you encounter any of the following, the answer is probably “yes”:
• Organizational changes where you work, especially if they have a direct impact on you.
• Expansion into new markets or diversification into new products or services.
• Increased competition for your company from other firms trying to take over your market share.
• Increased management or supervisory responsibility.
• Increased leadership opportunities.
• A new boss or leadership shake-up above you.
• Changes in your role or assignments within your company.
• Corporate intrigue, jockeying for position, turf protection—especially if you’re on the rise.
• Blockades of your progress by internal feuds or informal political processes.
• Excess stress on the job.
• Increased production or sales quotas.
• A new project you lead or participate in developing.
 
If you simply have a strong desire to advance in your organization or field regardless of whether you experience any of the above, you could probably benefit by partnering with a coach.

Mentors as Partners

Having a mentor, like having a coach, can be a wonderful thing and can accelerate your path to getting things done. Many books and articles have been written on mentoring, but I can save you a ton of reading. Mentors generally emerge from those people in your career who are already among your empowering people.
Like a coach, a mentor can help to broaden your horizons. He or she might be pleased to introduce you to associates garnered over the years, key and interesting people—the people it may have taken you years to meet on your own.
You may prefer to stick with the strategy of engaging empowering people because problems often arise in the mentor-protégé relationship. One survey revealed that only about a third of mentor-protégé relationships last more than three years. And in the cases in which the mentor was the immediate supervisor to the protégé, many times the protégé ended up getting fired!
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A mentor is usually not your boss. Having a mentor outside your organization or your division is maybe better in the long run. However, always be wary of a potential problem this may cause with your own boss, especially if he or she feels threatened by someone else giving you advice.
The following issues are worth knowing about, at the least, so that you can avoid them:
• A career or business failure by one person could embarrass the other.
• Each person risks getting involved in the other’s career battles (in which neither belong) because of the bond that develops.
• Confidential information exchanged can leave one or both sides vulnerable if a rift occurs later.
 
Some protégés develop accelerated expectations. A mentor can often make things look too easy; he or she simply calls someone on the phone and presto!, wheels are in motion. Realize that it probably took your mentor a decade or more of experience and alliance-building to be able to do that. Also, as with any partner, hold up your end of the relationship to keep it vibrant!

The Least You Need to Know

• Partnering with others seeking to achieve the same types of goals that you are can be encouraging, stimulating, and even inspiring.
• As long as partners respect the capability or contributions of the other, partnerships can continue, independent of what type of relations the individuals have otherwise.
• To make new quality contacts, take advantage of the opportunities that come your way. First, introduce yourself!
• The relationships you develop with empowering people require sustenance, so your efforts to maintain relationships is vital.
• If you have a strong desire to advance in your field you could benefit by partnering with a coach.
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