Index

A

accountability

cause and affect, 134

codes of conduct, 145–146

and consumer demand, 134

correlation of environmentally and socially sensible business practice, 139

dimensions, 142–148

financial, 141

first-order and second-order relationships, 138–139

fluctuations in social and environmental circumstances, 135

front-end relationship building, 137–138

good intentions, 148–150

holistic, 143

industry alliances, 145

measurement tools, 146–148

quantitative evidence and, 140

redesigned infrastructure, 142

reporting frameworks, 144–145

and trust, 138

actionability, 51

ad banner, 102

adaptation, 159–163

AIDS/HIV, 120

alternative currency, 33

alternative energy, 13–14, 47

anonymity, 52

Arendt, Hannah, 11

artificial intelligence, 25–26

assumptions and beliefs, from culture to economy, 163–164

atheism, 10

authenticity, 45–46

awareness era, 91

B

Bain & Company, 120

beliefs and assumptions, from culture to economy, 163–164

Bhopal disaster, 135

Blink: The Power of Thinking Without Thinking (Gladwell), 50

brands

associations and allegiances based on totality of experience, 63–64

Brand Charter, 73

buy-to-donate, 85

connecting values with strategy, 72–75

conscientious, 68–69

consistency guidelines establishment, 78–80

during economic uncertainty, 80

manifestation of belief converted into action, 70–71

means of securing emotional attachment, 64

as most vital asset, 81

multisensory design consistency, 78

as navigation device, 66

new brand management, 70–80

old and new basics, 69–70

organization commitment and, 74

organization purpose and, 74

organization strategy and, 74

organization values and, 74

organizing ideas of company’s beliefs, goals, and plans, 73

origin of word, 66

recognizable aspects of identity, 67

as recognizable identity and belief system, 76

in regards to politics, 67

reinforced through rituals of company culture, 67–68

rise of new set of purchase decision-making priorities, 65

self-identity through, 64–65

and social status, 79–80

story management, 75–78

strategic roles and objectives, 71–72

tone, 79

willingness to break owns rules, 78–79

Buddhism, 10

Bush, Lauren, 60

Business in the Community, 92–94

C

capitalism, 32

carbon offsetting, 55

career transience, 30–31

cause and affect, 134

certification associations, 55–56

change drivers

adapting to change, 33–36

alternative currency, 33

artificial intelligence, 25–26

career transience, 30–31

citizen amateurs, 29–30

crime, 33

environmental advocacy, 22

genetic engineering, 23

health-care volatility, 24–25

nanotechnology, 27

neo-anticapitalism, 32

networked warfare, 24

privacy evaporation, 26–27

quantified self, 28–29

resource scarcity, 22–23

self-sourcing, 37

sensor revolution, 27–28

understanding emergence, 36–37

child labor, 12–13

Christianity, 10

citizen amateurs, 29–30

civil rights era, 91

clarity, five Cs of matchmaking, 111–112

climate change, 20

cloud computing, 49

codes of conduct and accountability, 145–146

cohesion, five Cs of matchmaking, 112–113

collaboration

business accountability, 130–131

and collective information, 117–118

collaborative fixing, 129

collective information

collaboration, 117–118

collaborative fixing, 129

collective sense of identity, 117

community cocreation, 119–123

concurrency and, 116

consensus building, 117–119

craftsmanship, 128

creativity and, 115

crowdifying, 127–128

crowdsourcing, 123–125

microtasking, 129–130

prototyping, 125–126

social design, 121–122

as source of value growth, 130

techniques, 130–131

tinkering, 128

utility content, 127

collective self-actualization, 43

commitment, brand management, 74

community cocreation, 119–123

competitive fun, 53

“concept store,” 3–4

concurrency, 116

conflux, 21

connectedness conscience emerging from, 11

empowerment and, 2

human, 50

and inner sense or right and wrong, 11

mobile, 49

real-time exchange of values, 11–12

social behavior and, 13–14

and social enterprise, 13–15

Conscience Culture

authenticity beliefs, 45–46

certification associations, 55–56

cultural shift and, 39–42

culture blindness, 40

democratizing enablers, 57

disruptive irreverence beliefs, 46

environmentalism beliefs, 47

fairness beliefs, 44

global citizenship beliefs, 47–48

goodness marketplaces, 56–57

impact investing, 58–59

mainstream media, 59

optimism beliefs, 44

philanthropy, 57–58

professional services and consultancies, 60–61

role models, 59–60

self-actualization beliefs, 43

social enterprises, 54–55

socially responsible investing (SRI), 58–59

technology enablers, 48–54

transparency beliefs, 45

well-being beliefs, 45

consensus building, 117–119

consultants, Conscience Culture players, 60–61

consumer demand and accountability, 134

context, five Cs of matchmaking, 106–108

contextual relevance, 50

conversation, five Cs of matchmaking, 108–111

craftsmanship, 128

creativity

and collective information, 115

five Cs of matchmaking, 113–114

crime, 33

CrowdFlower, 130

crowdifying, 127–128

crowdsourcing, 123–125

CSR, 86–87, 95–98

cultural change. See also Conscience Culture

forty-year adoption curve, 7–9

maturation and spread of mind-sets and innovation, 7

cultural training, 41

culture, assumptions and beliefs, 163–164

currency, alternative, 33

customization and personalization, technology enablers, 52

cyber crime, 33

D

Darwin, Charles, 10

data rights, 153

design and style, technology enablers, 53–54

disruptive irreverence, 46

divinity, 10

dotcom bubble, 3

Drucker, Peter, 104

E

Eckhardt, Giana, 79

economic collapse, 88, 91

EICC (Electronic Industry Citizenship Coalition), 145

Electronic Industry Citizenship Coalition (EICC), 145

emergence, 36–38

emergent mind-set, 2

empowerment

and connectedness, 2

and knowledge, 13

entertainment, technology enablers, 53

entrepreneurship, 6, 54–55

environmental advocacy, 22

environmentalism, 47

equality, 44

ESG (environmental, social, governance), 144

Exxon Valdez disaster, 135

F

Fair Trade certification, 55

fairness, 44

family focus, 117

financial accountability, 141

Fonda, Jane, 60

food farming, 23

forty-year adoption curve, 8

Friedman, Milton, 134

front-end relationship building, 137–138

G

gamification, 53

Gehry, Frank, 103

gender inequality, 83–84

generational mind-set, 2

genetic engineering, 23

Gladwell, Malcolm, 50

global citizenship, 47–48

Global Impact Investing Network, 146

Global Language Monitor, 111

good intentions and accountability, 148–150

Good Relations Group, 137

goodness marketplaces, 56–57

Goose, Duncan, 85–86

Great Social Enterprise Census, 15

growth, redefining, 164–167

H

health and well-being, 45

health-care volatility, 24–25

Hill, Matthew, 41

Hinduism, 7, 10

HIV/AIDS, 120

Hofstede, Geert, 41

human cloning, 23

human connection, 50

Hurricane Sandy, 19

I

Iceberg Model, 41

identity theft, 33

IIRC (International Integrated Reporting Council), 145

impact investing, 58–59, 146

Impact Reporting and Investment Standards (IRIS), 146

India, priority of community over individual, 6–7

industry alliances and accountability, 145

information clutter, 50

initiative era, 97

inner sense or right and wrong, 11

innovation, consensus building as danger to, 119

integrated reporting, 144–145

intelligent-system capacity management, 151

International Integrated Reporting Council (IIRC), 145

intuition, 50

investigative journalism, 30

investing, 58–59

investment analysis, 146–147

IRIS (Impact Reporting and Investment Standards), 146

irreverence, 46

Islam, 10

issues era, 91

J

Jobs, Steve, 9, 60, 157

journalism, 29–30

Judaism, 10

K

kindness, ubuntu mind-set, 4–5

knowledge and empowerment, 13

Krzanich, Brian, 136

Kurzweil, Ray, 25

L

Lyft ride-sharing, 13

M

Mack, Andrew, 24

mainstream media, 59

Mandela, Nelson, 3, 157

marketing

four Ps of, 105

improved trackability and efficacy, 100

key message identity, 101

matchmaking mandate, 104–105

online, 101–104

today’s playing field for transformation, 99–100

value creation, 103

Marshall, George, 133

Marshall Plan, 133–134

Maslow, Abraham, 43

matchmaking mandate five Cs of, 106–114

and marketing, 104–105

Metcalfe, Jane, 101

microchips, 136

microtasking, 129–130

millennials, and ubuntu mind-set, 5

mind-set

emergent, 2

generational, 2

maturation and spread of mind-sets and innovation, 7

ubuntu, 4–7

mobile connectedness, 49

Moore’s Law, 27

Murphy, Patrick, 88–89

Murray, Kevin, 137–138

Mycoskie, Blake, 60

Myth of the Ethical Consumer, The (Eckhardt), 79

N

nanotechnology, 27

natural disasters, 19–20

natural resources, change drivers, 22–23

neo-anticapitalism, 32

Net Promoter Score, 100

networkwed warfare, 24

Newman, Paul, 60

Nudie Jeans, 129

O

Occupy movement, 32

Oliver, Jamie, 54

One Water brand, 85–86

online marketing, 101–104

optimism

belief in possibility, 156

conscience cultural beliefs, 44

outdoor and transient advertising, 106–107

P

paper recycling, 48

Parks, Rosa, 157

passive consumers, 51

peer-to-peer networking, 153

personalization, technology enablers, 52

philanthropic era, 88–90

philanthropy, 57–58

Pinker, Steven, 24

Plan for European Recovery (Marshall Plan), 133

positioning, four Ps of marketing, 105

pricing, four Ps of marketing, 105

Principles for Responsible Investment, 146

privacy, change drivers, 26–27

product, four Ps of marketing, 105

professional services, Conscience Culture players, 60–61

professionalized corporate citizenship, 92–95

Project Provenance, 65

promotion, four Ps of marketing, 105

prototyping, 125–126

purpose, brand management, 74

Q

quantified self, 28–29

quantitative evidence and accountability, 140

R

recycling, 152

redesigned accountability infrastructure, 142

relevance

contextual, 50

operating in sync with culture value, 61

religion, 10

renewable energy, 47

reporting frameworks and accountability, 144–145

resource scarcity, 22–23

responsiveness era, 91–92

risk taking and wanting, 156–158

role models, 59–60

Rosenthal, Robert, 30

Rossetto, Louis, 35, 101

S

scarce resources, 22–23

search engine optimization, 103

seismic instability, 158–159

self-actualization, 43

sensors, 27–28, 153

Shackell, Sherilyn, 31

shareable content, technology enablers, 52–53

Shaw, George Bernard, 157

Sidecar ride-sharing, 13

Silicon Valley, 9

smart hardware, 51

smartphones, technology enablers, 49

Smith, Adam, 136

Snowden, Edward, 27, 60

social design, 121–122

social enterprise

and connectedness, 13–15

and Conscience Culture players, 54–55

social status, 153

socially responsible investing (SRI), 58–59

SRI (socially responsible investing), 58–59

stakeholder management, 138

story management, 75–78

strategy, brand management, 74

style and design, technology enablers, 53–54

Sullivan Principles, 140

T

Takei, George, 60

technology enablers actionability, 51

adjustable anonymity, 52

competitive fun, 53

contextual relevance, 50

customization and personalization, 52

distinctive design and style, 53–54

human connection, 50

mobile connectedness, 49

shareable content, 52–53

smart hardware, 51

Thornley, Ben, 14

tinkering, 128

togetherness, ubuntu mind-set, 4–5

TOMS Shoes, 13

touchpoint plan, 106

transformation

emotional motivations toward, 17

process of conversation, 16–17

transient advertising, 106–107

transparency, 45

triple bottom-line metric, 144

trust and accountability, 138

Tutu, Desmond, 3

U

ubuntu mind-set, 4–7

unfairness, 44

utility content, 127

V

values, brand management, 74

videoconferencing, 152

Vinge, Vernor, 25

W

warfare, 24

well-being and health, 45

Whole Earth Catalog, 9

World War II, 91

World Wide Web invention, 8

Z

Zuckerberg, Mark, 44