Introduction
Wing 3: Engage
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The Dragonfly Body
[21] This email is abbreviated; please find the full letter here: http://faculty-gsb.stanford.edu/aaker/pages/documents/UsingSocialMediatoSaveLives.pdf.
[22] Help Vinay & Sameer blog, posted Aug. 30, 2007. www.helpsameer.org.
[23] Help Vinay & Sameer blog, posted Aug. 25, 2007. www.helpsameer.org.
[24] Aaker, J. L., and Chang, V. "Using Social Media to Save Lives: Help VinayAndSameer.org." Stanford GSB Case No. M319PP, 2009.
Wing 1: Focus
[25] IDEO. Human Centered Design Toolkit, 2009. Available at http://www.ideo.com/work/featured/human-centered-design-toolkit.
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[27] Brown, T. "Design Thinking." Harvard Business Review, June 2008. Reprint available at http://www.ideo.com/images/uploads/news/pdfs/IDEO_HBR_Design_Thinking.pdf.
[28] Ibid.
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[44] Gollwitzer, P. M., and Brandstätter, V. "Implementation Intentions and Effective Goal Pursuit." Journal of Personality and Social Psychology, 1997, 73(1), 902–912.
[45] Bandura, A., and Cervone, D. "Self-Evaluative and Self-Efficacy Mechanisms Governing the Motivational Effects of Goal Systems." Journal of Personality and Social Psychology, 1983, 45(5), 1017–1028.
[46] Ibid.
[47] Ibid.
[48] Koestner, R., Lekes, N., Powers, T., and Chicoine, E. "Attaining Personal Goals: Self-Concordance Plus Implementation Intentions Equals Success." Journal of Personality and Social Psychology, 2002, 83(1), 231–244.
[49] Ophir, E., Nass, C., and Wagner, A. D. "Cognitive Control in Media Multi-Taskers." Proceedings of the National Academy of Sciences of the United States of America, 2009, 106(37), 15521–15522.
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[51] Lehrer, J. "Blame It on the Brain." Wall Street Journal, Dec. 26, 2009. http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html.
[52] Kanter, B. "What Is the Distinction Between Social Media for Charity and Social Good/Systemic Change?" Beth's Blog, posted Mar. 20, 2009. http://beth.typepad.com/beths_blog/2009/03/sxsw-social-media-for-social-good-bbq.html.
[53] Koestner, R., Lekes, N., Powers, T. A., Chicoine, E. "Attaining Personal Goals: Self-Concordance Plus Implementation Intentions Equals Success." Journal of Personality and Social Psychology, 2002, 83(1), 231–244.
[54] Aaker, J. L., and Chang, V. "Obama and the Power of Social Media and Technology." Stanford GSB Case No. M321, 2009.
[55] Edelman Research. "The Social Pulpit: Barack Obama's Social Media Toolkit." 2009.
[56] Ibid.
[57] McGirt, E. "How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign." Fast Company, Mar. 17, 2009. http://www.fastcompany.com/magazine/134/boy-wonder.html.
[58] Cherwenka, A. "Inside the Obama Campaign: Lessons Learned." Happywookie on the Web blog, posted Dec. 8, 2008. http://happywookie.wordpress.com/2008/12/08/102/.
[59] Edelman Research. "The Social Pulpit: Barack Obama's Social Media Toolkit." 2009.
[60] Lefkow, C. "Obama Has Huge Lead over McCain—in Cyberspace." Agence France Presse, Oct. 5, 2008. http://www.thefreelibrary.com/Obama+has+huge+lead+over+McCain+--+in+cyberspace-a01611661659.
[61] "Dinner with Barack." http://my.barackobama.com/page/content/dinner.
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[63] Miller, C. C. "How Obama's Internet Campaign Changed Politics." Bits blog (New York Times), posted Nov. 7, 2008. http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-campaign-changed-politics/.
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[6668] Cherwenka, A. "Inside the Obama Campaign: Lessons Learned." Happywookie on the Web blog, posted Dec. 8, 2008. http://happywookie.wordpress.com/2008/12/08/102/.
Wing 2: Grab Attention
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[6670] Gantz, J., Boyd, A., and Dowling, S. "Cutting the Clutter: Tackling Information Overload at the Source." IDC white paper, Mar. 2009.
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[6684] Godin, S. "In Praise of the Purple Cow." Fast Company, Jan. 31, 2003. http://www.fastcompany.com/magazine/67/purplecow.html.
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[131] Avery, R. "Changing the World from a Toronto Home, $25 at a Time." Toronto Star, July 27, 2008. http://www.thestar.com/news/ideas/article/468025.
Wing 4: Take Action
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