Index
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
A&P
accomplishment, vs. action
Act. Learn. Build. Repeat (ALBR) model
actions
vs. accomplishment
dealing with others
advertising
advisory board
composition of
family on
feedback
meetings
need for
procedures
qualities of members
reasons for serving on
serving at your pleasure
size of
SWOT analysis by
Andrus, Stacy and Mark
angel investor, role of
Apple
aptitude, for industry
attention
to details
attribute, emphasis on one
Automobile Quarterly
Avon Products
Babson College
bad decision, and increasing failure risk
Bannister, Roger
bartering
beliefs
Berra, Lawrence Peter (”Yogi”)
“big-box” store, shopping at
Bigelow, Ruth Campbell
Bigelow (R.C.) Co., case study
Bishop, Bill
Blockbuster
Blue Buffalo pet food
Buff Foundation
body armor, case study
borrowing ideas
boss, relationship with employees
Boston Marathon Jimmy Fund Walk
bottleneck, chief executive as
Boyle, Pat
Brennen, Russ
Brown, Paul B
Buffett, Warren
bundling products
Burton, Bob
business plans
SWOT analysis vs.
business transactions, honesty in handling
buy/sell agreement
calculated risk-takers
Canyon Ranch case study
see funding
Carroll, Pete
case studies
body armor
Canyon Ranch
Columbia Restaurants
Edsel
Exotic Juice Company
Leon Hess
pizza
R.C. Bigelow Co.
Taylor Made Sales Agency
on teamwork
TV Guide trivia game
West Construction
catering, vs. restaurant
Cenveo
scholarship program
CEO
advisory board and
as bottleneck
tips on being
Certified Public Accountant exam
change
cheating, firing employees for
Columbia Restaurants
case study
command-and-control model, problems
commitment
communication
competition
change in
as indicator of time to quit
research on
studying
competitive advantage
creating and keeping
SWOT analysis and
competitive edge, personal
complacency
confidence
consignment
continuous improvement
contributing to others
conventional wisdom, challenging
Cook, Scott
Corning, Gorilla Glass
Cosell, Howard
credibility
Crush Music
customers
finding
needs of
response to product
wait time
Dana-Farber Cancer Institute
debt, vs. equity
delegating
desire
details
attention to
importance of
distribution, plan for
distributors, advertising to
diversity of advisory board members
Donnelley (RR)
downgrades, as opportunity
dysfunctional environment
earn-outs
Edsel, case study
education
80/20 rule
Elevator Pitch
employees
boss’ relationship with
feedback from
memo to
mistakes
relationships with
teaching
and leading teams
enhancing value
entrepreneurs
characteristics
skills development
steps before acting as
equity
vs. debt
esteem needs in Maslow hierarchy
ethical decisions
Exotic Juice Company, case study
expectations
and mistake reduction
experimenting
experts, advisory board members as
factoring
factoring company
failure
another perspective
learning from
reaction to
responsibility for
upside to
family
on advisory board
asking for money
“fat farms”
feedback
from advisory board
from employees
honesty in
field of work, working in little-known
finding customers
firing employees, for cheating
Fisher, Roger, Getting to Yes
Fitzgerald, Jay
5-Hour ENERGY
flex hours
focus groups
Foote, Cone & Belding
Forbes, Malcolm S.
Ford, Edsel
Ford, Henry
Ford Motor Company, Edsel
franchise, risks of entrepreneurship and
funding
ability to lose
debt vs. equity
finding
plan to raise more
and product options
future, planning for
Gagliardi, John
Gershman, Michael, Getting It Right the Second Time
getting paid
Getting to Yes (Fisher)
GM
goals
of leaders
small steps toward
Golf Digest
Gonzmart, Richard
good, benefits of being
Gorilla Glass
Green, Abram
The Green Group
Grumet, Jack
Harvard Business Cases, R&R Case Study
Harvard Business School, Owner/President Management (OPM) program
health, risk to
Hebrew Torah
helping others
Hernandez, Casimiro Jr.
Hess Oil, refinery development
higher power, calling on
high-price/high-quality provider
hiring good team members
Holland, Mike
honesty
in business transactions
in feedback
horse-racing business
case study
Hurley, Bobby
Iacocca, Lee
Ignighter
improvements
inaction, cost of
incentives
independent reps, vs. sales force
industry
aptitude for
studying
insurance
investing
risk in
warning for potential failure
Isaacon, Walter, Steve Jobs
Jardin Industries
Jo Ann’s Nut House
job options
Jobs, Steve
advice on becoming good CEO
Joseph, Jacob
Just Start (Schlesinger)
Kadish, Larry
Kelleher, Herb
Kiefer, Charles F.
Krzyzewski, Mike
Lappen, Woody
laziness, and success
leaders
developing
investing in
learning
building on
from failure
from mistakes
by observing others’ patterns
from others
liability insurance
licensing
life insurance
lightbulbs
Lillie, Jim
Limited Liability Corporation (LLC)
Lombardi, Vince
love needs in Maslow hierarchy
low-price provider
Maaser
mall map app
Manhattan Bagel Company
market need, identifying
market research, problem with
market strategy, of competitor
marketplace
finding challenge
need for product or service
product research
Marshall, Marty
Maslow, Abraham Harold
Maslow hierarchy of needs
and advisory board members
mass market, for new products
Mattia, Al
Maverick Lacrosse
Mayberry, Josh
McLynn, Bob
meetings
mensch
mentoring
Mercury Energy Drink
micromanaging
mindset
mistakes
admitting
checklist for reducing
learning from
minimizing
moat, building
modeling desired behavior
modesty
money, as motivating factor
monitoring
morale
motivation
insults and
money and
for other 80%
motives
narrowcast
necessity, and finding opportunity
negativity
negotiating skills
Netflix
networking
new accounts
new ideas
advisory board and
openness to
positioning and developing
resistance to
new products/services, adding
open mind
opportunities
confidence in
increasing chances of finding
missed, time and
reducing
search for
spotting
in SWOT analysis
thinking of
opportunity cost
others, learning from
Own Your Future (Schlesinger)
Owners/Presidents/Management (OPM) program
packaging, and failure
Page, Larry
Palo Alto Research Center (PARC)
Pareto 80/20 rule
partners
passion
different perspective for
patents
Patton, George S.
paying attention
peer pressure
Pepperidge Farms
PepsiCo
perception
and failure
importance of
performance, rewards for
perseverance, and failure
personal compensation package
personal competitive edge
personal goals
personal investment
personal qualities
personal reputation, risk to
Pew Religious Landscape survey
physiological needs in Maslow hierarchy
pitch, and failure
pizza, case study
placement, and failure
planning
for future
for product distribution
for succession
time spent on
Polaroid camera
positioning, and failure
prayer
predictability
premium, and failure
preparation
price
and failure
priorities
problems
absence of, new idea and
solving
procedures, and failure
product differentiation
product distribution, plan for
product replacement
products
bundling or unbundling
removing worst performers
professional reputation, risk to
promises, and failure
promotion
and failure
prototypes
publicity, and failure
Quinlan, Tom
R&R Case Study
R.C. Bigelow Co., case study
real estate agents
Red Bull, alternatives
relationships
with employees
risk to
repeat orders, absence of
reputation
risk to
research
dependence on
generating ideas
marketplace products
narrowing options
types needed
resistance to new ideas
restaurants
vs. catering
Columbia Restaurants
retired product
rewards
for performance
risk
in investing
minimizing
risk-takers, calculated
Roberts, Flori
Rocket Pitch
Rosoff, Jack
RR Donnelley
rules
customer needs
marketplace product research
opportunities search
Pareto 80/20 rule
Rutgers University
safety needs in Maslow hierarchy
sale-leasebacks of shopping centers
sales force, vs. independent reps
samples
Schlesinger, Leonard A.
Act. Learn. Build. Repeat (ALBR) model
Just Start
Own Your Future
self-doubt
self-esteem
setback, vs. failure
shopping experience
skepticism
social aspects of advisory board meeting
Southwest Airlines
speed, product differentiation and
Sports Energy drink category
spouse, and work-life balance
Stacy’s Chips
starting
Steinberg, Saul
Steve Jobs (Isaacon)
stock, classes of
stock bonus
strategy
strengths
market use of
in SWOT analysis
stress
students, ranking
success
and laziness
responsibility to others and
risks and
succession planning
suggestion box
SWOT (strengths, weaknesses, opportunities, threats) analysis
advantages
by the numbers
reasons not used
repeating
and time
taking advantage of others
Target
tax deductions
Taylor, Lannon
Taylor Made Sales Agency, mission statement
tea
team
creating
hiring good members
team leadership, empowerment and
teamwork, case study
term insurance
testing
thank you
Thinklite
thought, vs. action
threats, in SWOT analysis
time
best use of
management
for quitting
risk and
spent on planning
and SWOT analysis
for thinking
tithing
Torah
transporting products
treatment of others
Trigony, Nick
Trivial Pursuit
trust
TV Guide trivia game, case study
Twain, Mark
Twelve O’Clock High (film)
unbundling products
uncertainty, dealing with
U.S. Small Business Administration
upgrades, as opportunity
user-friendly services
value, enhancing
warning, of potential investment failure
Warnock, C. Gayle
water, upgrades
weaknesses
scanning for
in SWOT analysis
website
Welch, Jack
West, Jerry
West Construction, case study
wholesalers, advertising to
win-win situation
Wooden, John
pyramid of success
work hours
workforce
upgrading
see also employees
working capital
working from home, limitations
working hard
working relationships
work-life balance
world, predictability
Xerox PARC
Young, Anthony
Zuckerman, Mel