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by James H. Gilmore, B. Joseph Pine II
The Experience Economy, With a New Preface by the Authors
Cover
Title
Copyright
Dedication
Contents
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1. Welcome to the Experience Economy
2. Setting the Stage
3. The Show Must Go On
4. Get Your Act Together
5. Experiencing Less Sacrifice
Intermission: A Refreshing Experience
6. Work Is Theatre
7. Performing to Form
8. Now Act Your Part
9. The Customer Is the Product
10. Finding Your Role in the World
Encore: Exit, Stage Right
Notes
Index
Credits
About the Authors
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The Experience Economy: Competing for Customer Time, Attention, and Money
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Copyright
THE
EXPERIENCE
ECONOMY
B. Joseph Pine II
James H. Gilmore
HARVARD BUSINESS REVIEW PRESS
BOSTON, MASSACHUSETTS
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