About the Authors

B. JOSEPH PINE II and JAMES H. GILMORE are cofounders of Strategic Horizons LLP, a thinking studio dedicated to helping enterprises conceive and design innovative ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want (Harvard Business School Press, 2007) and coeditors of Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine, who also wrote Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993) and Infinite Possibility: Creating Customer Value on the Digital Frontier (Berrett-Koehler, 2011), has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam and today is a Lecturer in Columbia University’s Master’s Program in Technology Management in the School of Professional Studies. Mr. Gilmore is an Assistant Professor in the Department of Innovation and Design within the Weatherhead School of Management at Case Western Reserve University, as well as a Batten Fellow at the Darden School of Business at the University of Virginia and a Visiting Lecturer in Apologetics at Westminster Seminary California. He is also the author of Look: A Practical Guide for Improving Your Observational Skills (Greenleaf Book Group Press, 2016). To help readers further thrive in the Experience Economy, Pine and Gilmore also offer an Experience Economy Expert Certification course as well as a frontline training program called OnStage.