Copyright 2020 B. Joseph Pine II and James H. Gilmore

All rights reserved

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

The web addresses referenced in this book were live and correct at the time of the book’s publication but may be subject to change.

Library of Congress Cataloging-in-Publication Data

Pine, B. Joseph, author. | Gilmore, James H., 1959- author.

The experience economy : competing for customer time, attention, and money / B. Joseph Pine II and James H. Gilmore.

Boston, Massachusetts : Harvard Business Review Press, [2019] | Includes index. |

LCCN 2019023410 | ISBN 9781633697973 (hardcover)

eISBN: 978-1-63369-798-0

LCSH: Production management. | Marketing. | Diversification in industry. | Customer services.

LCC HF5415.15 .P56 2019 | DDC 658.5/6–dc23

LC record available at https://lccn.loc.gov/2019023410

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