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Part 4: Real-World Applications
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Part 4: Real-World Applications
by Richard Krevolin
The Hook
Cover
Title Page
Copyright Page
Acknowledgments
Contents
Foreword
Further Foreword
Part 1: Why Stories?
Chapter 1 A New Story Vision
Chapter 2 Prof. K.’s Personal Brand Narrative
Chapter 3 Humans and Storytelling
Chapter 4 The Brand Narrative Manifesto
Part 2: Narrative Fundamentals
Chapter 5 Your Brand DNA
Chapter 6 Turning Your Brand DNA Into Your Brand Narrative
Chapter 7 Storytelling Fundamentals and Prof. K.’s Three-Step Narrative Development Process
Chapter 8 Prof. K.’s Storytelling Rules and Tools, Part 1— Structure, Structure, Structure
Chapter 9 Prof. K.’s Storytelling Rules and Tools, Part 2— Character and Dialogue
Chapter 10 Prof. K.’s Storytelling Rules and Tools, Part 3— The Fine Art of Revision
Part 3: Narrative Typologies
Chapter 11 Origin/Background Stories
Chapter 12 Mission/Purpose/ Values Stories
Chapter 13 Knowledge/Information Based Stories
Chapter 14 Brand/Product Vision Myth
Part 4: Real-World Applications
Chapter 15 Using Video to Share Your Story
Chapter 16 Social Media and Story Sharing
Chapter 17 Yeah, But if You Don’t Tell it Right
Chapter 18 The Magic of Story
Index
About the Author
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Chapter 14 Brand/Product Vision Myth
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Chapter 15 Using Video to Share Your Story
Part 4: Real-World Applications
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