Further Foreword by Harry Beckwith
CHAPTER 2 Prof. K.’s Personal Brand Narrative
CHAPTER 3 Humans and Storytelling
CHAPTER 4 The Brand Narrative Manifesto
Part 2: Narrative Fundamentals
CHAPTER 6 Turning Your Brand DNA Into Your Brand Narrative
CHAPTER 7 Storytelling Fundamentals and Prof. K.’s Three-Step Narrative Development Process
CHAPTER 8 Prof. K.’s Storytelling Rules and Tools, Part 1—Structure, Structure, Structure
CHAPTER 9 Prof. K.’s Storytelling Rules and Tools, Part 2—Character and Dialogue
CHAPTER 10 Prof. K.’s Storytelling Rules and Tools, Part 3—The Fine Art of Revision
CHAPTER 11 Origin/Background Stories
CHAPTER 12 Mission/Purpose/Values Stories
CHAPTER 13 Knowledge-Information Based Stories
CHAPTER 14 Brand/Product Vision Myth
Part 4: Real-World Applications
CHAPTER 15 Using Video to Share Your Story
CHAPTER 16 Social Media and Story Sharing
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