For additional insights on how to improve sales results, both personally and on an organizational level, be sure to read Mike Weinberg’s New Sales. Simplified [ISBN 978-08144-31771; $17.95 (retail); also available as an e-book]. Even when you’ve succeeded at repeat business, new business development is still the name of the game. With refreshing bluntness and humor, Mike Weinberg offers an all-new take on getting new accounts, including his “worth the price of the book” chapter on creating a compelling, customer-focused “sales story.”
Here’s a free sample from the book . . .
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