Index
- Back end of the I'm Too Busy lie, 49–50
- Benefits-risks-alternatives (BRA) decision-making, 70–71
- Blakely, Sarah, 91
- Blatant “I'll Try” lie, 43–44
- Blogging, 127–128
- Boundaries and barriers, healthy, 144
- Branding
- aesthetic of, 101–104
- based on compliments you'd like to receive, 101
- based on passions, 99
- based on principles you stand for and believe in, 100
- based on what matters most, 98
- based on what other people should feel after spending in your presence, 99–100
- based on what worries you, 99
- based on your authentic self, 97–101
- beliefs and principles to fight for and, 100–101
- brand-shaping role of Matriarchs and, 19
- of a carefully crafted Matriarch business, 108–111
- defined, 93
- discovery session for, 98
- family, 105–106
- finding the starting point for, 106–108
- friendship and, 100
- how NOT to find yourself and, 103–104
- by Nike, 94
- and people as their own brands, 94–96
- personal style guide and, 104–105
- target markets and, 109–111
- voice and, 102–103
- where you see yourself in 10 years and, 100
- working for free becoming part of your, 76
- Business banking, 121
- Business plans, 119–120
- CEO role inventory, 28
- Check cashing businesses, 14
- Choice, 55–56
- “Chump feelings,” 56
- Communities, giving back to, 89–90
- Compliments, accepting, 34, 101
- Conceit, 34
- Confidence, 63–67
- being prepared and, 66
- facing and conquering fears and, 66
- looking like you have, 65
- overcoming an old message with, 131–133
- positive self-talk for, 66–67
- recognizing insecurity as bully and, 66
- setting and attaining small achievable weekly goals for, 67
- systems and tools for increasing, 133–134
- trusting someone who believes in you for, 67
- Content marketing, 124–125
- Contracts, 121–122
- Co-signers, 59, 60, 61–62
- co-signing your agenda or her own, 62–63
- Culture, family, 21–22
- Decision-making, 29
- history-changing actions, 30–32
- living each day to the fullest and, 38–39
- owning the, 57–71
- personality styles of, 68–69
- protecting your dreams with your life and, 39–40
- steps in, 67–71
- tallying successes, not failures and, 32–34
- working through struggles with, 70–71
- writing the story of you and, 35–37
- Decisions, owning one's, 57–59
- confidence and, 63–67
- co-signers and (See Co-signers)
- steps in, 67–71
- wise counsel and, 59–62
- Discovery sessions, 98
- Dreams, protecting your, 39–40
- Duchant, Charles, 105–106
- Duchant, Marie, 105–106
- I Can't Do One More Thing feeling, 53
- I Can't Explain feeling, 54
- I Can't Keep Going feeling, 53
- I Can't lie, 50–55
- I Can't Meet the Need feeling, 53–54
- “I Can't,” overcoming, 54–55
- I Don't Know How lie, 51
- “I Don't Like the People” category, 48
- “I Don't Suck List,” 14, 15, 23
- “I Don't Want to Do It” category, 48
- I Don't Want To feeling, 52
- I Give Up feeling, 52–53
- I Had No Choice lie, 55–56
- I Have No Self-Control feeling, 53
- I'll Try lie, 43–45
- Imposter syndrome, 84
- I'm Too Busy lie, 45–50
- Inner sanctum, cultivation of, 151–152
- In-person networking, 125–126
- Insecurity as a bully, 66
- Inspiration, 52, 137–139
- Instagram, 114
- Insurance, business, 122
- Intentional living, 150–151
- Internet presence, 126–128
- “It's Not Important to You” category, 47–48
- It's Too Hard lie, 51–52
- “I Won't Enjoy It” category, 49
- Judgment, fear of, 85
- Legacy, 147
- defined, 148
- give and take and, 152–153
- inner sanctum and, 151–152
- intentional life and, 150–151
- language as, 154–155
- left whether you like it or not, 148
- living like a Matriarch and leaving a worthy, 156–157
- of Randy Patterson's mother, 149
- rocking out to your own soundtrack and, 153–154
- switching gears when necessary and, 155–156
- Legal structure for businesses, 121–123
- Lies, big. See Self-deception
- Living each day to the fullest, 38–39
- Loved, but not cared for, persons, 3–4
- Luxuries as not necessities, 88–89
- Madonna, 91
- Mangano, Joy, 91
- Marketing, 124–126
- Matriarch(s), 1–2
- branding of (See Branding)
- choosing her own soundtrack, 153–154
- cultivating an inner sanctum, 151–152
- description of, 2–3
- give and take by, 152–153
- knowing her language is her legacy, 154–155
- legacies left by, 147–157
- living intentional lives, 150–151
- maintaining and protecting what she builds, 143–144
- in normal families, 3–4
- owning her decisions, 57–71
- partners of, 27–28
- Randy Patterson as, 7–8
- revolutionizing their fields and facing their fears, 82–91
- roles and responsibilities of, 18–27
- self-deception and (See Self-deception)
- switching gears when necessary, 155–156
- time management by, 114–117
- Mental alarms, 56
- Mindful language, 56
- Mission statements, 153
- family, 21
- Motivation
- Moving on from setbacks, 33–34
- Passion, 99, 134–137
- Patterson, Jerry, 10–12, 15–16
- Patterson, Randy
- appearance of “wise counsel” for, 6–7
- becomes a cosmetologist, 16
- children of, 16, 18, 20–21
- craving for “normal” in, 4–5
- first business of, 17–18
- first meeting with, 15
- as homeless, but not helpless, 10–12
- legacy left by mother of, 149
- as a loved, but not cared for, child, 3–4
- low self-esteem of, 1–2
- marriage to Jerry, 16
- as a Matriarch, 7–8
- move back to New York, 17–18
- second business of, 18–19
- truth moment of, 5–6
- on using your resources to get what you want, 12–14
- Personal crisis, pushing through during, 141
- Personal style guides, 104–105
- Pinterest, 114
- Planning and tracking of your hours, 115
- Plans, business, 119–120
- Power, personal, 2, 41, 148
- to choose, 55–56
- PR director role, 24–26
- Pressure, making positive use of, 142–143
- Problem solving role, 23–24
- Procrastination, strategy for combating, 143
- Protecting your dreams with your life, 39–40
- Search Engine Optimization (SEO), 127–128
- Security minded decision makers, 68–69
- Self-control, 40
- Self-deception, 41–43
- Self-esteem, 2, 8–10, 29–30, 39
- in persons loved, but not cared for, 3–4
- truth moments and, 5–6
- wise counsel and, 6–7., See also Confidence
- Self-Esteem List, 8
- Self-hurt, 46–47
- Self-talk, 63–64, 66–67
- Setbacks, acknowledgment of, 33–34
- Shakespeare, William, 64
- Shaping the brand role, 19
- Significance, 145
- Social acceptance decision-makers, 68
- Social media, 36–37
- Soft “I'll Try” lie, 44
- Story, crafting a personal success, 35–37
- Success manager role, 26–27
- Systematic approach to business, 123
- Unknown, fear of, 86–87
- Websites, 126–128
- Winfrey, Oprah, 19, 27
- Wise counsel, 6–7
- Working for free, 73–75
- becoming part of your brand message, 76
- being “in training” as excuse for, 81
- causing people to expect others to work for free as well, 79–80
- destroying your industry, 78–79
- as a family sacrifice, 81–82
- making another women's career your hobby, 80–81
- not leading to paid work, 77–78
- problems with, 75–82
- stigma attached to, 76–77
- and understanding what “I can't pay your fee” really means, 87–88
- YouTube, 37
- Zappos, 19
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