In Chapter 6, it's revealed that there are, in fact, many uses for this book, but the simplest one is that you start at the top, read, and then work your way down, repeating on the following pages. Seriously, if a book requires an instruction manual, something very bad has happened.

The only note is that the chapters are highly independent and can be read individually. However, the ordering is intentional and some points benefit from their predecessors.

And now, since you were patient enough to read this entire preface, I'll get out of the way. Enjoy and stay in touch.

—Scott Berkun

Redmond, WA

www.scottberkun.com