Contents
What Is the New Social Learning?
Get Clear About Your Challenges
Determine What’s in It for People
Reach Out to Your Partners and Stakeholders
Identify Quick-Win Opportunities
Initiate, Seed, and Spur on Activity
Establish Guidelines and Road Rules
Serve as a Positive, Visible Example
Trust People and Share, Share, Share
Strategy 1. Invite People Onto the Dance Floor
Strategy 2. Obsess About Getting Back Your Time
Strategy 3. Foster a Sense of Community
Strategy 4. Identify Value Markers
Strategy 5. Ensure People Are Digitally Literate
Strategy 6. Focus on Increasing Collective Smarts
Strategy 8. Earn and Build Trust
Strategy 9. Use Rich Media to Look People in the Eye
Strategy 10. Curate to Focus Attention
At Times, We All Make Mistakes
Don’t Underestimate the Power of Culture
Don’t Neglect to Get Leadership on Board
Don’t Expect That Employees Will “Automagically” Engage
Don’t Make Social Learning an Extra Thing to Do
Don’t Be Mistrustful of Your People
Don’t Structure Information Flows to Model Your Org Chart
Don’t Allow Failures to Define You and Your Work
5 Analyze Insights and Returns
6 In-Person Learning Reimagined
Speaker, Teacher, Audience, Student
Appendix: Social Media Governance