Contents
Part I The Convergence of Technology Production and Consumption
Chapter 1 The New Monday Morning Quarterback
Case Study: UPS—That's Technology “Amore”
Chapter 2 The “Industrialization” of Technology
Case Study: HP—The Quest for a “10 Out of 10” Supply Chain
Chapter 3 From Amazon to Zipcar: No Industry Untouched
Case Study: Roosevelt—Innovation Island
Chapter 4 Australia to Zanzibar: No Country for Old Products
Case Study: Estonia's “Tiigrihüpe”—Tiger Leap
Chapter 5 Convergence, Crossover, and Beyond
Guest Columns: Crossover Executive Perspectives
Perspective 1: Tony Scott (CIO, Microsoft)
Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.)
Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss
Chapter 6 Elegant: In a World of Flashing 12s
Case Study: Virgin America—Redefining Elegance in Flying
Chapter 7 Exponential: Leveraging Ecosystems
Case Study: RIM's Evolving Ecosystem
Chapter 8 Efficient: Amid Massive Technology Waste
Case Study: Facebook's Hyperefficient Data Center
Chapter 9 Mobile: If It's Tuesday, It Must Be Xiamen
Case Study: The Boeing 787 and HCL Technologies
Chapter 10 Maverick: No Rules. Just Right.
Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses”
Chapter 11 Malleable: Business Model Innovation
Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World
Case Study: Taubman Shopping Centers
Chapter 13 Paranoid: But Not Paralyzed
Case Study: Wireless Aerial Surveillance Platform
Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers
Guest Column: Legal Considerations in Technology Product Launches—Benjamin Kern
Chapter 15 Speedy: In a New Era of Perishability
Case Study: Corning—The Gorilla® Glass Rocket Ride
Chapter 16 Social: Amid Chatty Humans and Things
Case Study: Lexmark Genesis—A Printer for Our Social Times
Chapter 17 Sustainable: Mining the Green Gold
Case Study: Google's Green Initiatives
Part III Outside Influences on the Technology Elite
Chapter 18 Making Regulators More Tech-Elite
Case Study: 3M's “Periodic Table”
Chapter 19 Society's Changing View of Technology
Guest Column: Smart Products Consumers Can Trust—Professor Mary Cronin
Chapter 20 Market Analysts Morphing