Our healthcare system may be broken, but the opportunities to fix it are abundant. That's why I embarked on a remarkably exciting journey to write this book. Writing a book about healthcare, though, is just as overwhelming as it is exciting. On one hand, we have some of the biggest transformations happening today across the industry, and on the other hand, there are a growing number of questions about how to change. It's without doubt that the path to healthcare innovation is filled with unknowns.

However, I'm hopeful that by leading with empathy and by empowering the patient, we can change how healthcare works. I envision a newly designed system that's focused on both sickness and wellness, in which health is seamlessly integrated into our daily lives, and where care is so uniquely personalized that no two people are provided identical treatments.

This shift will happen by taking healthcare into the experience economy, where patients are now consumers and consumers are active participants in their healthcare. The new health economy is about the totality of health, not the occasional encounters with the system that we're used to. Unique service experiences are crafted for each individual, and they stretch well beyond the four walls of a doctor's office. They consider every element across people, process, and place, and through an unwavering consistency in delivering value, these experiences result in more engaged healthcare consumers.

Data and analytics are what will power the new health economy, and with their use, technology will become so powerful that we won't even notice it's there. Just imagine receiving a custom recommendation from your wearable device on what to order as you walk into a new restaurant. Little do you know that it's information like your health goals, historic calorie counts, food preferences, and location, all working with analytics and millions of other data points behind the scenes, to give you the information you need at exactly the right time. Or, imagine if you were a clinician and could receive personalized diagnoses and proposed interventions automatically within your patients' health records. Analytics would transform unimaginable amounts of data, like doctors' notes, lab tests, and medical imaging on millions of individuals, to create personalized and optimal recommendations.

These are some of the ideas about next-generation healthcare that I sought to shed light on in this book. I love to explore the intersection of healthcare, technology, and human-centered design, and bringing together these three areas, which I'm so passionate about, is what made this book-writing journey special for me.

My hope is that you expand your thinking of the possibilities of technology and data in healthcare, and that you are encouraged to innovate through a lens of human-centeredness. Whether it's new healthcare products, services, or policies that we're creating, if we focus on the needs of individuals and meeting them wherever they may be in their health journey, we'll reach our healthcare system's ultimate goal of keeping people healthy.