Part IIFive Techniques to Succeed

Five Techniques to Succeed

In the second section of this book, I bring the concepts and practical steps into a single framework. I offer you a framework, not a one-size-fits-all methodology. You will have a set of tools and techniques with well-defined values and best practices while retaining the flexibility of your implementation. You will be able to present these ideas to senior management for their buy-in as a single thought-through framework and you can orchestrate implementation at scale while avoiding common pitfalls. This section contains templates that you can use in your organization to orchestrate experimentation, reduce risk, anticipate customer needs, and predict success of your products before you start building them.

I opted to present the information in this section from the viewpoint of a day in the life of a pragmatic corporate lean strategy change leader. My initial approach was that of a framework-by-framework analysis of tools and techniques to succeed; however, I felt that synthesizing the information from the day-in-the-life perspective would provide a comprehensive map of the step-by-step plan for corporate lean strategy and execution. The day-in-the-life perspective also enables getting started faster and delivering results quicker.

You’ll read about the following five techniques to succeed, progress, and change, along with the implementation timeline:
  • Define the mission.

  • Identify customer personas.

  • Implement the prototype MVP and program training.

  • Run experiments with customers to validate your hypotheses.

  • Pivot or persevere in a build-measure-learn cycle.

I develop a daily schedule that includes the above five techniques to succeed and their focus in the implementation timeline of the first 30 days, the first 90 days, and the first 12 months.

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