Part IFive Lessons from Lean Startup Thinking

Five Lessons from Lean Startup Thinking
In this section, I discuss the lean startup as a concept: how it originated, its role in organizational change, why it is revolutionary in product development, and how it is applied in today’s business world. In this section, I review five major lessons from the lean startup:
  • Start with the customer in mind.

  • Define and communicate the mission and vision.

  • Synthesize an integrative operating model.

  • Identify metrics that matter.

  • Pivot or persevere.

I describe each of the concepts and their practical implementation, and I review examples of how each of these concepts applies at an enterprise level. I analyze successful implementations and discuss the danger of “doing” lean vs. applying values and principles to versatile and complex business environments.

As you’ll see, along my journey to implement lean in the enterprise, I ran into challenges. What I read made sense; however, the actual implementation told a different story and I had to unlearn and then relearn some concepts to make the concepts stick.

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