action verbs, 44
active listening, 117, 118
Affordable Healthcare Act, 80
ambiguous language, 40
audience, 63, 66–67
Barnum, P. T., 2–3
body language, 50, 113, 116
Canadian Radio-Television and Telecommunications Commission (CRTC), 80–81
Catcher in the Rye, The (Salinger), 38–39
center stage, 36
Chicago Manual of Style, The, 110
clarity, 7–10, 22, 35, 55, 56, 59, 76, 97, 100
coaching, 115
communications, 6, 18, 29, 33–36, 38, 39, 49, 50, 57–62, 69, 77, 113, 114
completeness, 101
conciseness, 17–18, 22, 28, 30, 35, 53, 69
concrete language, 43, 55, 64
concreteness, 101 consideration, 36, 56, 97
copyediting, 97, 101–102
copyeditor, 100–101
credibility, 57
Cycle to Civility, 53
dastardly language, 40–41
Davies, H., 82
deductible, 76, 79
Department of Finance (Finance), 82
distractions and gnats, 34–35
double entendre, 39–40
editing, 91–92
nutshell, 97
original, 93–95
rewrite, 95–97
structural, 93
substantive, 92
elevated language, 1, 4, 9, 43–44
Euroclear, 79
feedback, 113–114
fear and, 114–115
loop, 113
mechanism, 121
sandwich, 119–120
types of, 115
Flesch chart, 88
Flesch Kincaid grade level, 87–89
Flesch, R., 88
flow, 101
formal level, 76
four-step process, 61–68
frankness, 119
General Data Protection Regulation (GDPR), 81
gestures, 50, 113
goodwill, 57–62, 64, 68–70, 73
human connection, 49–51
informal level, 76
inner circle, 51–53
key messages, 63–64, 67
lexical ambiguity, 38
linking verbs, 44
listening, 117–118
lucidity, 12–13
Making a Best Case in Your Year-End Appeal (2009), 93
medium, 33, 93, 97, 113
Mehrabian, A., 49–50
message, 33–39, 47–53, 113
miscommunication, 1, 2, 38, 39, 77, 105, 118
National Aeronautics and Space Administration (NASA), 78
National Oceanic and Atmospheric Administration (NOAA), 77–78
next-friday syndrome, 38–39
noise maker, 47–49
online writing lab (OWL), 25
original editing, 93–95
O-ring resiliency, 4
package benefits, 75
pièce de résistance, 76–78
plain language, 5, 73–81, 85, 86, 103
elements of, 83–84
pays off, 83
U.S. Presidents and, 84
Plain Language Association International (PLAIN), 21, 73–74, 102, 103
Plain Writing Act, 81
poetic license, 41–42
polishing prose, 97–100
presentations, 1, 5, 14, 18–20, 24–26, 28, 35, 64, 77, 92, 105
proof, 64–65, 67–68
proofreading, 101, 105–111
purpose, 61–62, 65
readability, 22, 29, 85, 86, 89, 90
formulas, 84, 85, 87, 89–90
score, 85, 86, 90
reader-based prose, 36
reading ease, 87–90
receiver, 33, 34, 37, 45, 47, 53, 56, 69, 113, 114
reflective listening, 117, 118
relevance, 26–27
repetition, 24–25
repetitiveness, 101
reputation, 57
resistance, 80–81
revising, 92, 93, 101, 105
rewrite, 95–97
rude, 53
Salinger, J. D., 38–39
sender, 33, 34, 38, 43, 47, 53, 69, 76, 113
Silent Messages (Mehrabian), 49–50 spinach, 7, 22–24, 28, 36, 38, 41, 64, 66, 92, 105, 108, 114, 116, 117
structural editing, 93
stylistic editing, 97–100
substandard level, 76–77
substantive editing, 92
thong, 41, 59, 62, 69, 85, 87, 88, 95, 110, 114, 121
Thong Principle, 59, 69, 70, 104
tone, 4, 9, 17, 47–53, 55–57, 59–61, 63, 66, 83, 90, 94, 97, 113, 114, 117
transitions, 100
trust, 1, 4, 6, 42, 47, 57–59, 73, 118, 119
truth, 38, 39, 60, 84, 119
verbs, 44
Veteran Benefits Administration (VBA), 102, 103
WII-FM, 79
written communications, 1
You Attitude, 8, 36, 38, 49, 52, 94