The following are examples of vision/mission statements found in annual reports or on company Web sites, which include various aspects of the above considerations:
To be the leader in providing effective solutions for the specialty material and service needs of our customers, in chosen market segments, through a worldwide distribution supply network, profitably (Carpenter Technology).
Microsoft leads the way in providing access to a new world of thinking and communicating.
To inform and empower young people (Channel One Network).
To be our customers’ most valued resource for creative, consumer-preferred, and technologically superior flavors and fragrances (International Flavors and Fragrances).
Our company’s mission is to extend and enhance human life by providing the highest-quality health and personal care products (Bristol-Myers Squibb Company).
Electrolux will be the world leader in our products, which make everyday life more comfortable, easy, and safe.
To develop and introduce innovative biopharmaceuticals that address the unmet medical needs of patients, thereby improving their well-being and quality of life, while advancing the science of medicine (Kyowa Pharmaceutical, Inc.).