Doing the High Jump, Not the Limbo
Organizations need to grow, just like organisms. If you are not growing, then you are declining. You need to focus on raising the bar and going over it, not figuring out ways to lower it and go under. One of the untapped areas is how you develop and implement your best ideas. Unfortunately, not all organizations have a clear way of determining their best ideas. That is where it starts.
The next four chapters will give you strategies on not only how to develop new ideas, but also more importantly, how to make those ideas better and how to maximize the impact of those ideas. What is the point of having a good idea if you cannot maximize its impact? First, let us start with increasing the quality of your ideas.