The concepts of accelerating growth, maximizing profitability, and boosting operational performance are not new. However, we often think about increasing profits through sales or cutting expenses or raising prices. We need to improve our sales team effectiveness and sales processes. We need to improve our closing rate. We need to see more potential customers. We need to improve our pipeline. Of course, those things are all true, but they are not the only way to accelerate revenue growth and boost profits and performance.
This book will help you identify all of the ways you can maximize financial performance and increase profit, that have nothing to do with cutting costs, hiring new sales people, or raising prices. I call this the Unified Theory of Profitability.
Do you want to turn compliance into revenue? What if your procurement and supply chain employees were able to generate significant value through partnerships?
Do you want to find money where you do not normally look? Well, what if your service and repair people were able to close new business with customers?
Do you want to transform cost centers into profit centers? What if your customer service representatives were trained to sell more products and services to customers after an issue was resolved?
Do you want to convert sunk costs into assets? What if you could reduce absenteeism without spending a dime?
This book will discuss strategies on how to do all of these things and many more.
This book will give you 25 ways that you can accelerate revenue growth and increase your profits immediately, without making any new financial investments. It will show you what’s possible and what you need to do to achieve your True Profit™ (the gap between your current profitability and where it could be). The only way to close that gap is to master the different profit margin levers an organization can pull. Many of those levers have nothing to do with sales. They come from operations.
Finding your True Profit™ means more effectively leveraging the assets you already have. It means applying new ideas better and maximizing the impact of those ideas.
Strap yourself in for this journey. It was be quick and painless, and very lucrative!!!