In Part III we look at how show business can be used inside an organization.
In Chapters 10 and 11, we look at how to put on a show for your own employees and business partners. We examine best practices for internal shows, how they contribute value to a company, and the special issues that arise for this kind of show business.
In Chapters 12 and 13, we look at how show business can be a part of leadership, and we look at the leaders whose persona, myth, and ethos have shaped the experience of their companies.
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