Part IV
Show Business in an Experience Culture

In the final part of this book, we explain how show business is transforming individual organizations, entire industries, and culture at large.

We start with the apotheosis of show business, Las Vegas, and see how the city has grown from a collection of individual show businesses into a mega-experience of its own (Chapter 14).

Next, we turn to the cooking industry, and the kinds of experiences that are emerging there in the shape of entertainers, TV shows, and destination restaurants and venues (Chapter 15).

Finally, we examine how show business is entering the business of the arts and transforming art exhibits, museums, and the role of architecture in society at large (Chapter 16).

We conclude that show business is erupting everywhere, breaking boundaries and overturning traditions, bringing vitality and vision to a wide range of industries. Regardless of what is being sold, audiences want to be entertained and enjoy participating in the show.