Introduction

This is Check 100 — the kind of book small to medium business owners have been asking for. I've been advising businesses for more than 20 years and one concern has been consistently expressed: owners do not have the time to read hundreds of pages or attend week-long courses, nor do they have the resources to pay for an expensive consultant. Owners are too busy running the company … which creates a dilemma: how then can they also find time to improve their business? This is where Check 100 comes in.

In this book you will find 100 must-do tips to ensure your eBay business is successful. If you have an existing eBay business, these are the steps you must take to improve your chances of profitable success. If you're just starting out, these are the 100 things you must incorporate into your eBay business plan.

I've worked at eBay for more than 12 years and in that time I've met thousands of eBay sellers. The tips I have compiled in Check 100 have been collected from my years of experience, and from talking with small and medium business owners like you. From the biggest eBay business right down to the smallest, everyone I've met has been eager to share their tips for success, and now they're all compiled here for you to emulate.

You can choose to open this book at any page and implement one or more of the tips you find, or you can start at the beginning and work your way through to the end. No one tip is more important than the next so you don't need to follow the book chronologically. This is the power of Check 100 — find a tip you can implement quickly and next time you pick up the book, find another. Tick the check box once it's complete. You could set yourself the task of completing one check per day so your entire business is optimised for success within three months, or you might prefer to take your time and complete one check per week. This option gives you a two-year turnaround plan.

Each tip gives clear instructions on how to implement it, why you should implement it and how to measure the impact on your eBay business.

Unlike other books, this one doesn't have a 10-page introduction, a list of background reading or a glossary of thousands of terms. You don't have time for any of that. So what are we waiting for? Let's get into it and take 100 steps towards eBay business success.