A1.2 Psychographics (Items 7–11)

The respondents rated their level of agreement with the following descriptive statements on a 5-point Likert rating scale. The report lists in descending order their average rating for each statement.

Personality. My personality is …competitive, extraverted, playful, technical, or nurturing (Chart 3).

Activity Loved. I love to …share activities, socialize in groups, play with my family, compete in extreme sports, or improve engines (Chart 4).

Reputation. People who know me say I am a …self-sufficient person, competitor, adventurer, social climber, or comedian (Chart 5).

Value. I certainly value …freedom, being the best, ingenuity, nature, or social status (Chart 6).

Media Enjoyed. I truly enjoy …situation comedies on TV, Popular Mechanics magazine, Extreme Sports magazine, charts of local waterways, or Parade of Homes magazine (Chart 7).

Chart 3. Personality.

Chart 4. Activity loved.

Chart 5. Reputation.

Chart 6. Values.

Chart 7. Media enjoyed.