- Cover
- Half-Title
- Title
- Copyright
- Contents
- Dedication
- Foreword
- Acknowledgements
- Preface
- 1 Democratizing Entrepreneurship
- 1.1 Why Another Book on Entrepreneurship?
- 1.2 A Mind-set for Growth
- 1.3 Basic Essence of This Innovation Approach
- 1.4 A Primer on Design Thinking
- 1.4.1 Traditional Approach
- 1.4.2 The New Design Thinking Approach
- 1.4.3 Empathy
- 1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution
- 1.4.5 Collaboration with Diverse Perspectives
- 1.4.6 Build Prototype
- 1.4.7 Get Feedback from Target User
- 1.4.8 Iterate
- 1.5 Mind-sets for Design Thinking
- 1.6 Creative Leadership
- 1.7 Best Way to Get the Best out of This Approach
- 1.7.1 Build a Team
- 1.7.2 Review the Framework with the Team
- 1.7.3 Collaborative Engagement
- 1.7.4 Capture Assumptions
- 1.7.5 Guidance
- 2 The Three Stages Plus One
- 2.1 Let Your Curiosity Drive Your Endeavor
- 2.1.1 Questions for the First Stage
- 2.1.2 Questions for the Second Stage
- 2.1.3 Questions for the Third Stage
- 2.1.4 Questions for the Fourth Stage
- 2.2 Failing Early, and Failing Fast
- 2.3 The Problem Statement
- 2.3.1 Template
- 2.3.2 Example
- 2.3.3 Guidance
- 2.3.3.1 Session Lead
- 2.3.3.2 Three-minute Self-brainstorm
- 2.3.3.3 Team Brainstorm
- 2.3.3.4 Document Assumptions
- 2.4 Overview of the Transform3+1 Framework
- 3 Stage 1: Understand Problem to Grasp Desirability
- 3.1 Step 1: Stakeholders
- 3.1.1 Target Stakeholders
- 3.1.2 Connected Stakeholders
- 3.1.3 Influenced Stakeholders
- 3.1.4 Stakeholder Template (Figure 3.1)
- 3.1.5 Guidance
- 3.1.5.1 Session Lead
- 3.1.5.2 Three-minute Self-brainstorm
- 3.1.5.3 Team Brainstorm
- 3.1.5.4 Document Assumptions
- 3.1.5.5 Review Prior Steps
- 3.2 Step 2: Research
- 3.2.1 Planning
- 3.2.2 Empathetic Observation
- 3.2.3 Genuine Curiosity
- 3.2.4 Being Inquisitive Is Good, Without Being Intrusive!
- 3.2.5 Adopt a Beginner’s Mind-set
- 3.2.6 Don’t Judge
- 3.2.7 Question Everything
- 3.2.8 Be Genuinely Curious
- 3.2.9 Find Patterns
- 3.2.10 Listen, Intently
- 3.2.11 Suggestions for User Engagement
- 3.2.12 Engagement Guidelines with the User
- 3.2.12.1 Guidelines for Interviewer
- 3.2.12.2 Guidelines for Note Taker
- 3.2.12.3 Sample Questions for Interview
- 3.2.13 Template
- 3.2.14 Example (Figure 3.4)
- 3.2.14.1 Guidance
- 3.2.14.2 Team Brainstorm
- 3.2.14.3 Document Assumptions
- 3.3 Step 3: Persona
- 3.3.1 Template
- 3.3.2 Example
- 3.3.2.1 Guidance
- 3.3.2.2 Document Assumptions
- 3.3.2.3 Review Prior Steps
- 3.4 Step 4: Current Journey
- 3.4.1 Current Journey Template
- 3.4.2 Current Journey Example (Figure 3.8)
- 3.4.2.1 Guidance
- 3.4.2.2 Document Assumptions
- 3.4.2.3 Review Prior Steps
- 3.5 Step 5: User’s Perspective
- 3.5.1 Template
- 3.5.2 Example (Table 3.2)
- 3.5.2.1 Guidance
- 3.5.2.2 Document Assumptions
- 3.5.2.3 Review Prior Steps
- 4 Stage 2: Devise Solution to Determine Feasibility
- 4.1 Step 6: Ideation
- 4.1.1 Guidance
- 4.1.1.1 Session Lead
- 4.1.1.2 Document Assumptions
- 4.1.1.3 Review Prior Steps
- 4.2 Step 7: Prioritization
- 4.2.1 Template
- 4.2.2 Example
- 4.2.3 Guidance
- 4.2.3.1 Document Assumptions
- 4.2.3.2 Review Prior Steps
- 4.3 Step 8: End-to-end Experience Vision
- 4.3.1 Template (Figure 4.4a)
- 4.3.2 Example (Figure 4.4b)
- 4.3.3 Guidance
- 4.3.3.1 Document Assumptions
- 4.3.3.2 Review Prior Steps
- 4.4 Steps 9 and 10: Prototype and Test
- 4.4.1 Prototyping
- 4.4.2 Testing
- 4.4.3 Do’s and Don’ts for Session Lead
- 4.4.3.1 Do’s
- 4.4.3.2 Don’ts
- 4.4.4 Do’s and Don’ts for Note Taker
- 4.4.4.1 Do’s
- 4.4.4.2 Don’ts
- 4.4.5 User Feedback Template (Figure 4.6a)
- 4.4.6 Example
- 4.4.7 Guidance
- 4.4.7.1 Document Assumptions
- 4.4.7.2 Review Prior Steps
- 4.5 Step 11: Use Case
- 4.5.1 Template (Figure 4.7)
- 4.5.2 Example (Figure 4.8)
- 4.5.3 Guidance
- 4.5.3.1 Document Assumptions
- 4.5.3.2 Review Prior Steps
- 4.6 Step 12: Experience Implications
- 4.6.1 Template (Figure 4.9)
- 4.6.2 Example
- 4.6.3 Guidance
- 4.6.3.1 Document Assumptions
- 4.6.3.2 Review Prior Steps
- 5 Stage 3: Craft Business to Know Viability
- 5.1 Step 13: Business Context
- 5.1.1 Business Context Template
- 5.1.2 Example (Figure 5.1b)
- 5.1.3 Guidance
- 5.1.3.1 Document Assumptions
- 5.1.3.2 Review Prior Steps
- 5.2 Step 14: Value Proposition
- 5.2.1 Template (Figure 5.4a)
- 5.2.2 Example
- 5.2.3 Guidance
- 5.2.3.1 Document Assumptions
- 5.2.3.2 Review Prior Steps
- 5.3 Step 15: Business Model
- 5.3.1 Value Proposition
- 5.3.2 Value Delivery
- 5.3.3 Value Creation
- 5.3.4 Value Partnering
- 5.3.5 Value Capture
- 5.3.6 Value Funding
- 5.3.7 Template (Figure 5.7)
- 5.3.8 Guidance
- 5.3.8.1 Document Assumptions
- 5.3.8.2 Review Prior Steps
- 5.3.9 Bringing It All Together
- 5.4 Step 16: Elevator Pitch
- 5.4.1 Template
- 5.4.1.1 Short Version
- 5.4.1.2 Longer Version
- 5.4.2 Example
- 5.4.3 Guidance
- 5.4.3.1 Document Assumptions
- 5.4.3.2 Review Prior Steps
- 6 Stage 4: Manage Risk to Handle Uncertainty
- 7 Go Ahead and Transform Your Idea
- About the Author
- Index
Transform Ideas into Business with Design Thinking
The Structured Approach from Silicon Valley for Entrepreneurs and Leaders
By
Mashhood Alam
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